Customer journey in an industrial B2B services context

Bibliographic Details
Main Author:	Suomalainen, Salla
Other Authors:	Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, University of Jyväskylä, Jyväskylän yliopisto, Marketing, Markkinointi
Format:	Master's thesis
Language:	eng
Published:	2024
Online Access:	https://jyx.jyu.fi/handle/123456789/94996

Description
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