Visuaalisen brändikokemuksen suunnitteluohjeet digitaalisissa alustoissa
Digitization creates new pressures for companies to produce successful products and engage consumers in an online environment. Creating the experience of trust plays a major role when building consumer commitment, as well as positive user experience and successful brand management. The brand experie...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | fin |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/94793 |