The Formation of Parasocial Relationships Via Video Content in a Brand Community

Bibliographic Details
Main Author: Saari, Anni
Other Authors: Jyväskylän yliopiston kauppakorkeakoulu, Jyväskylä University School of Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Corporate Communication, Viestinnän johtaminen
Format: Master's thesis
Language:eng
Published: 2024
Online Access: https://jyx.jyu.fi/handle/123456789/94726
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author Saari, Anni
author2 Jyväskylän yliopiston kauppakorkeakoulu Jyväskylä University School of Business and Economics Jyväskylän yliopisto University of Jyväskylä Corporate Communication Viestinnän johtaminen
author_facet Saari, Anni Jyväskylän yliopiston kauppakorkeakoulu Jyväskylä University School of Business and Economics Jyväskylän yliopisto University of Jyväskylä Corporate Communication Viestinnän johtaminen Saari, Anni
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spellingShingle Saari, Anni The Formation of Parasocial Relationships Via Video Content in a Brand Community
subject_txtF Viestinnän johtaminen
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title The Formation of Parasocial Relationships Via Video Content in a Brand Community
title_full The Formation of Parasocial Relationships Via Video Content in a Brand Community
title_fullStr The Formation of Parasocial Relationships Via Video Content in a Brand Community The Formation of Parasocial Relationships Via Video Content in a Brand Community
title_full_unstemmed The Formation of Parasocial Relationships Via Video Content in a Brand Community The Formation of Parasocial Relationships Via Video Content in a Brand Community
title_short The Formation of Parasocial Relationships Via Video Content in a Brand Community
title_sort formation of parasocial relationships via video content in a brand community
title_txtP The Formation of Parasocial Relationships Via Video Content in a Brand Community
url https://jyx.jyu.fi/handle/123456789/94726 http://www.urn.fi/URN:NBN:fi:jyu-202405073504
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