The Formation of Parasocial Relationships Via Video Content in a Brand Community

Bibliographic Details
Main Author: Saari, Anni
Other Authors: Jyväskylän yliopiston kauppakorkeakoulu, Jyväskylä University School of Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Corporate Communication, Viestinnän johtaminen
Format: Master's thesis
Language:eng
Published: 2024
Online Access: https://jyx.jyu.fi/handle/123456789/94726
_version_ 1809902332727525376
annif_keywords_txtF_mv brands video video technology branding marketing
annif_uris_txtF_mv http://www.yso.fi/onto/yso/p23851 http://www.yso.fi/onto/yso/p8368 http://www.yso.fi/onto/yso/p10537 http://www.yso.fi/onto/yso/p25981 http://www.yso.fi/onto/yso/p5878
author Saari, Anni
author2 Jyväskylän yliopiston kauppakorkeakoulu Jyväskylä University School of Business and Economics Jyväskylän yliopisto University of Jyväskylä Corporate Communication Viestinnän johtaminen
author_facet Saari, Anni Jyväskylän yliopiston kauppakorkeakoulu Jyväskylä University School of Business and Economics Jyväskylän yliopisto University of Jyväskylä Corporate Communication Viestinnän johtaminen Saari, Anni
author_sort Saari, Anni
building Jyväskylän yliopisto JYX-julkaisuarkisto
datasource_str_mv jyx
faculty_txtF Jyväskylän yliopiston kauppakorkeakoulu
first_indexed 2024-05-07T20:00:28Z
format Pro gradu
format_ext_str_mv Opinnäyte Maisterivaiheen työ
fullrecord <?xml version="1.0"?> <qualifieddc schemaLocation="http://purl.org/dc/terms/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dcterms.xsd http://purl.org/dc/elements/1.1/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dc.xsd"><title>The Formation of Parasocial Relationships Via Video Content in a Brand Community</title><creator>Saari, Anni</creator><contributor type="tiedekunta" lang="fi">Jyv&#xE4;skyl&#xE4;n yliopiston kauppakorkeakoulu</contributor><contributor type="tiedekunta" lang="en">Jyv&#xE4;skyl&#xE4; University School of Business and Economics</contributor><contributor type="yliopisto" lang="fi">Jyv&#xE4;skyl&#xE4;n yliopisto</contributor><contributor type="yliopisto" lang="en">University of Jyv&#xE4;skyl&#xE4;</contributor><contributor type="oppiaine" lang="en">Corporate Communication</contributor><contributor type="oppiaine" lang="fi">Viestinn&#xE4;n johtaminen</contributor><available>2024-05-07T10:36:47Z</available><issued>2024</issued><type>Master's thesis</type><identifier type="uri">https://jyx.jyu.fi/handle/123456789/94726</identifier><identifier type="urn">URN:NBN:fi:jyu-202405073504</identifier><language type="iso">eng</language><rights>In Copyright</rights><rights type="copyright">&#xA9; The Author(s)</rights><rights type="accesslevel">restrictedAccess</rights><rights type="url">https://rightsstatements.org/page/InC/1.0/</rights><rights type="accessrights" lang="en">The author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival workstation at Jyv&#xE4;skyl&#xE4; University Library (https://kirjasto.jyu.fi/en/workspaces/facilities/facilities#autotoc-item-autotoc-2).</rights><rights type="accessrights" lang="fi">Tekij&#xE4; ei ole antanut lupaa avoimeen julkaisuun, joten aineisto on luettavissa vain Jyv&#xE4;skyl&#xE4;n yliopiston kirjaston arkistoty&#xF6;semalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat#autotoc-item-autotoc-2.</rights><permaddress type="urn">http://www.urn.fi/URN:NBN:fi:jyu-202405073504</permaddress><file bundle="ORIGINAL" href="https://jyx.jyu.fi/bitstream/123456789/94726/1/URN%3aNBN%3afi%3ajyu-202405073504.pdf" name="URN:NBN:fi:jyu-202405073504.pdf" type="application/pdf" length="766704" sequence="1"/><recordID>123456789_94726</recordID></qualifieddc>
id jyx.123456789_94726
language eng
last_indexed 2024-09-03T10:50:51Z
main_date 2024-01-01T00:00:00Z
main_date_str 2024
online_boolean 1
online_urls_str_mv {"url":"https:\/\/jyx.jyu.fi\/bitstream\/123456789\/94726\/1\/URN%3aNBN%3afi%3ajyu-202405073504.pdf","text":"URN:NBN:fi:jyu-202405073504.pdf","source":"jyx","mediaType":"application\/pdf"}
publication_first_indexed 2024-05-07T20:00:28Z
publishDate 2024
record_format qdc
source_str_mv jyx
spellingShingle Saari, Anni The Formation of Parasocial Relationships Via Video Content in a Brand Community
subject_txtF Viestinnän johtaminen
thumbnail https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_94726&index=0&size=large
title The Formation of Parasocial Relationships Via Video Content in a Brand Community
title_full The Formation of Parasocial Relationships Via Video Content in a Brand Community
title_fullStr The Formation of Parasocial Relationships Via Video Content in a Brand Community The Formation of Parasocial Relationships Via Video Content in a Brand Community
title_full_unstemmed The Formation of Parasocial Relationships Via Video Content in a Brand Community The Formation of Parasocial Relationships Via Video Content in a Brand Community
title_short The Formation of Parasocial Relationships Via Video Content in a Brand Community
title_sort formation of parasocial relationships via video content in a brand community
title_txtP The Formation of Parasocial Relationships Via Video Content in a Brand Community
url https://jyx.jyu.fi/handle/123456789/94726 http://www.urn.fi/URN:NBN:fi:jyu-202405073504
work_keys_str_mv AT saarianni formationofparasocialrelationshipsviavideocontentinabrandcommunity AT saarianni theformationofparasocialrelationshipsviavideocontentinabrandcommunity