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consumer behaviour
consumers
enterprises
customer orientation
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http://www.yso.fi/onto/yso/p5878
http://www.yso.fi/onto/yso/p8576
http://www.yso.fi/onto/yso/p1397
http://www.yso.fi/onto/yso/p3128
http://www.yso.fi/onto/yso/p7613
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Kuivalainen, Kasper
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Jyväskylä University School of Business and Economics
Jyväskylän yliopiston kauppakorkeakoulu
University of Jyväskylä
Jyväskylän yliopisto
Marketing
Markkinointi
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Kuivalainen, Kasper
Jyväskylä University School of Business and Economics
Jyväskylän yliopiston kauppakorkeakoulu
University of Jyväskylä
Jyväskylän yliopisto
Marketing
Markkinointi
Kuivalainen, Kasper
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Value or necessity: Why consumers choose the premium in freemium
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Value or necessity: Why consumers choose the premium in freemium
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Value or necessity: Why consumers choose the premium in freemium
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Value or necessity: Why consumers choose the premium in freemium
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Value or necessity: Why consumers choose the premium in freemium
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