Value or necessity: Why consumers choose the premium in freemium

Bibliographic Details
Main Author:	Kuivalainen, Kasper
Other Authors:	Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, University of Jyväskylä, Jyväskylän yliopisto, Marketing, Markkinointi
Format:	Master's thesis
Language:	eng
Published:	2024
Online Access:	https://jyx.jyu.fi/handle/123456789/94573

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