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[{"key": "dc.contributor.advisor", "value": "M\u00e4kel\u00e4, Marileena", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Rislakki, Milla", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-04-24T06:14:39Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-04-24T06:14:39Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/94423", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Nykyisen ruokasysteemin ymp\u00e4rist\u00f6vaikutukset ovat suuret ja, jotta systeemist\u00e4 saataisiin kest\u00e4v\u00e4, on ruokatottumuksiin teht\u00e4v\u00e4 muutoksia. Planetaarinen ruokavalio tarjoaa mallin kyseisten muutosten tekemiseksi. Asema tuottajien ja kuluttajien v\u00e4liss\u00e4 mahdollistaa p\u00e4ivitt\u00e4istavarakaupoille ruoankulutukseen vaikuttamisen sek\u00e4 kuluttajien ohjaamisen kohti vastuullisia ja terveellisi\u00e4 ruokavalintoja.\nT\u00e4m\u00e4 pro gradu tutkii kuinka p\u00e4ivitt\u00e4istavaraketjut edist\u00e4v\u00e4t planetaarisen ruokavalion mukaista sy\u00f6mist\u00e4 Suomessa ja kuinka ketjujen toimet vertautuvat kesken\u00e4\u00e4n. Tutkielman luonne on laadullinen ja tutkimusdata koostuu S-ryhm\u00e4n, K-ryhm\u00e4n ja Lidl Suomen vuoden 2022 vastuullisuusraporteista. Tutkielman teoreettinen viitekehys koostuu aiemmasta tutkimuksesta vastuullisesta ruoasta, planetaarisesta ruokavaliosta, kulutusk\u00e4ytt\u00e4ytymisest\u00e4 sek\u00e4 keinoista, joilla p\u00e4ivitt\u00e4istavarakauppa voi edist\u00e4\u00e4 vastuullisen ruoan kulutusta.\nTulosten perusteella p\u00e4ivitt\u00e4istavaraketjut edistiv\u00e4t vastuullista ruokaa p\u00e4\u00e4asiassa kasvipohjaisten tuotteiden valikoiman ja ruokah\u00e4vikin ehk\u00e4isyn avulla. Lis\u00e4ksi S ryhm\u00e4 ja K ryhm\u00e4 tarjosivat tietoa ja opastusta vastuullisesta ruoasta esimerkiksi nettisis\u00e4ll\u00f6ill\u00e4 ja myym\u00e4l\u00e4materiaaleilla. Vaikka hinnoittelu saattaa olla vaikuttavin keino vastuullisen ruoan edist\u00e4miseksi, vain S ryhm\u00e4 raportoi alentavansa tiettyjen vastuullisten tuotteiden hintoja. Sek\u00e4 S ryhm\u00e4 ett\u00e4 K ryhm\u00e4 raportoivat enemm\u00e4n toimia vastuullisen ruoan puolesta kuin Lidl, mutta kaikki kolme ketjua raportoivat my\u00f6s kesken\u00e4\u00e4n samankaltaisia toimia.\nTulokset vihjaavat, ett\u00e4 p\u00e4ivitt\u00e4istavaraketjut toimivat planetaarisen ruokavalion edist\u00e4miseksi, mutta keinot eiv\u00e4t ole erityisen edistyksellisi\u00e4. Tutkimuksen teoriaosuudessa esitellyist\u00e4 p\u00e4ivitt\u00e4istavarakaupan vaikutuskeinoista ruokavalintoihin vain murto-osa mainittiin ketjujen vastuullisuusraporteissa. Kun tuloksia vertaa aiempaan tutkimukseen, on selv\u00e4\u00e4, ett\u00e4 p\u00e4ivitt\u00e4istavaraketjut voisivat hy\u00f6dynt\u00e4\u00e4 useita uusia keinoja vastuullisen ruoan kulutuksen lis\u00e4\u00e4miseksi.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Food production affects the environment greatly and changes in diets are needed to make the food system more sustainable. The planetary health diet proposes a solution for making the changes. As meeting points between suppliers and consumers, grocery retailers have great possibilities to influence food consumption and guide consumers into more sustainable and healthy food choices.\nThis Master\u2019s Thesis aims to investigate what actions grocery retailers are taking to promote the planetary health diet to Finnish consumers and how the actions between the retailers compare. The thesis has a qualitative approach, and the data consists of S Group, K Group and Lidl Finland\u2019s sustainability reports of 2022. The theoretical background is formed based on previous research on sustainable food, the planetary health diet, consumer behavior and grocery retailers promoting sustainable food.\nThe findings indicate that the most similar actions for promoting sustainable food shared by all three retailers were providing a good selection of plant-based foods and preventing food waste. In addition, for K Group and S Group the focus was also on informing and educating consumers about sustainable eating via online contents and in-store materials, for instance. Yet while pricing might be the single most effective way of boosting the sales of sustainable food, only S Group reported lowering the price of certain sustainable items while other more advanced pricing methods were not utilized at all by any retailer. Overall, both S Group and K Group reported promoting sustainable eating more than Lidl did, but similar actions were shared by all three retailers too.\nThe results suggest that all three retailers are acting towards promoting the planetary health diet, but the means do not include anything too progressed. The theory section presents many possibilities for influencing food choices which were not present in the retailers\u2019 reports. When relating the results to previous theory, it is clear that the retailers could utilize plenty more methods for promoting sustainable eating.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2024-04-24T06:14:39Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-04-24T06:14:39Z (GMT). No. of bitstreams: 0\n Previous issue date: 2024", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "73", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "sustainable food", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "influencing food choices", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "content analysis", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Promoting the Planetary Health Diet in Grocery Retail : Comparison of Retail Chains in Finland", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202404243036", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Corporate Environmental Management", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yritysten ymp\u00e4rist\u00f6johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20425", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajak\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "v\u00e4hitt\u00e4iskauppa", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kest\u00e4v\u00e4 kulutus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ruoka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "consumer behaviour", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "retail trade", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sustainable consumption", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "food", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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