Challenges in collecting and using web data in the banking sector
Digitalization has revamped the marketing landscape rapidly and has changed a lot of business actions to online services. It has become increasingly important for companies to be able to seek knowledge on how their customers are performing within their websites and other digital marketing channels....
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| Other Authors: | , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/94353 |