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[{"key": "dc.contributor.advisor", "value": "Munukka, Matti", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Holopainen, Riikka", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kallonen, Simone", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-03-25T09:27:53Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-03-25T09:27:53Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/94058", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Yli 80 % suomalaisista k\u00e4ytt\u00e4\u00e4 sosiaalista mediaa ja sit\u00e4 hy\u00f6dynnet\u00e4\u00e4n my\u00f6s ammatillisesti yh\u00e4 eneneviss\u00e4 m\u00e4\u00e4rin. My\u00f6s suomalaiset sertifioidut urheilufysioterapeutit k\u00e4ytt\u00e4v\u00e4t sosiaalista mediaa ammatillisiin tarkoituksiin. Aiemman tutkimustiedon valossa terveydenhuollon ammattilaiset k\u00e4ytt\u00e4v\u00e4t sosiaalista mediaa ammatillisiin tarkoituksiin p\u00e4\u00e4asiassa markkinoinnissa. Laadullista tutkimustietoa ilmi\u00f6st\u00e4 ei ole saatavilla suomalaisten urheilufysioterapeuttien viitekehyksess\u00e4. T\u00e4m\u00e4n pro gradu -tutkielman tarkoituksena oli selvitt\u00e4\u00e4, millaisia kokemuksia suomalaisilla sertifioiduilla urheilufysioterapeuteilla on sosiaalisen median k\u00e4yt\u00f6st\u00e4 ammatillisiin tarkoituksiin.\r\n\r\nLaadullinen haastattelututkimus toteutettiin metodologisesti fenomenologis-hermeneuttisella l\u00e4hestymistavalla hy\u00f6dynt\u00e4en refleksiivist\u00e4 temaattista analyysia. Tutkimukseen osallistui viisi suomalaista sertifioitua urheilufysioterapeuttia. Aineisto ker\u00e4ttiin yksil\u00f6haastatteluilla et\u00e4yhteydell\u00e4 touko-kes\u00e4kuussa 2023. Haastattelut litteroitiin ja analysoitiin. Tulokset kuvaavat osallistujien kokemuksia sosiaalisen median ammatillisesta k\u00e4yt\u00f6st\u00e4 haastatteluhetkell\u00e4.\r\n\r\nSuomalaisten sertifioitujen urheilufysioterapeuttien kokemuksista sosiaalisen median ammatillisesta k\u00e4yt\u00f6st\u00e4 muodostettiin nelj\u00e4 p\u00e4\u00e4teemaa, jotka rakentuivat kolmesta tai nelj\u00e4st\u00e4 alateemasta. Ensimm\u00e4inen p\u00e4\u00e4teema: \u2019Sosiaalisessa mediassa tavoitellaan n\u00e4kyvyytt\u00e4\u2019 rakentui nelj\u00e4st\u00e4 alateemasta: \u2019alustoja k\u00e4ytet\u00e4\u00e4n markkinointiin ja tiedottamiseen\u2019, \u2019urheilufysioterapiaa voi tuoda n\u00e4kyv\u00e4ksi\u2019, \u2019mahdollisuus verkostoitua\u2019 ja \u2019julkaisun laadulla on merkityst\u00e4 huomion tavoittamisessa\u2019. Toinen p\u00e4\u00e4teema: \u2019Sosiaalinen media tiedon l\u00e4hteen\u00e4\u2019 rakentui kolmesta alateemasta: \u2019laadukasta tietoa ja ideoita ty\u00f6h\u00f6n\u2019, \u2019yksipuolista sek\u00e4 laadutonta tietoa, johon liittyy haasteita\u2019 ja \u2019mahdollisuus passiivisemman lukijan rooliin\u2019. Kolmas p\u00e4\u00e4teema: \u2019Sosiaalinen media her\u00e4tt\u00e4\u00e4 pohdintaa eettisyydest\u00e4\u2019 rakentui kolmesta alateemasta: \u2019eettisyys otetaan huomioon\u2019, \u2019tahallista ja tahatonta ep\u00e4eettist\u00e4 toimintaa\u2019 ja \u2019eettiseen k\u00e4ytt\u00e4ytymiseen liittyy ep\u00e4varmuutta\u2019. Nelj\u00e4s p\u00e4\u00e4teema: \u2019Sosiaalisen median k\u00e4ytt\u00f6 on nopeatempoista ja kuormittavaa\u2019 rakentui kolmesta alateemasta: \u2019aikaa viev\u00e4\u00e4 ja raskasta\u2019, \u2019nopeatempoista ja resurssia vaativaa\u2019 ja \u2019sosiaalisessa mediassa provosoidaan\u2019.\r\n\r\nT\u00e4m\u00e4n pro gradu -tutkielman tulokset tukevat tarvetta rakentaa ohjeistus sosiaalisen median k\u00e4yt\u00f6st\u00e4 ammatillisiin tarkoituksiin suomalaisessa viitekehyksess\u00e4 sertifioiduille urheilufysioterapeuteille. Ohjeistusten avulla voitaisiin tukea sertifioituja urheilufysioterapeutteja vastuullisessa ja ty\u00f6hyvinvointia tukevassa sosiaalisen median ammatillisessa k\u00e4yt\u00f6ss\u00e4. Lis\u00e4ksi olisi t\u00e4rke\u00e4\u00e4 her\u00e4tt\u00e4\u00e4 keskustelua sosiaalisessa mediassa olevasta tiedon luotettavuudesta ja kannustaa sosiaalista mediaa ammatillisesti hy\u00f6dynt\u00e4vi\u00e4 kuluttajia kehitt\u00e4m\u00e4\u00e4n omaa kriittist\u00e4 tiedon lukutaitoaan.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "More than 80% of the Finnish population use social media, and professionally it is increasingly utilized. Certified sports physiotherapists are as well active in using social media for professional purposes. Previous research has shown that healthcare professionals use social media platforms mainly for marketing purposes. There is lack of qualitative research data regarding the phenomenon in the sports physiotherapy context. Therefore, the purpose of this study was to find out what kind of experiences Finnish certified sports physiotherapists have regarding using social media for professional purposes.\r\n\r\nThis qualitative interview study was conducted using a phenomenology hermeneutic approach, utilizing reflexive thematic analysis. A total of five certified sports physiotherapists took part in the study. Material was collected through individual online interviews in May and June 2023. Afterwards the interviews were transcribed and then analyzed. The results describe the participants\u2019 experiences of using social media for professional purposes at the time of the interview.\r\n\r\nFinnish sports physiotherapists\u2019 experiences of using social media for professional purposes consisted of four main themes, which were constructed from three to four sub-themes. The first main theme: \u2018The aim of social media is visibility\u2019 was constructed by four sub-themes: \u2018platforms are used for marketing and informing\u2019, \u2018sports physiotherapy can be made visible\u2019, \u2018opportunity to network\u2019 and \u2018the quality of the post is important in gaining attention\u2019. The second main theme: \u2018Social media as a source of information\u2019 was constructed by three sub-themes: \u2018quality information and ideas for work\u2019, \u2018one-sided and low-quality information, which is associated with challenges\u2019 and \u2018the opportunity to be a more passive reader\u2019. The third main theme: \u2018Social media raises reflection on ethics\u2019 was constructed by three sub-themes: \u2018ethics are taken into account\u2019, \u2018intentional and unintentional unethical behavior\u2019 and \u2018ethical behavior involves uncertainty\u2019. The fourth main theme: \u2018The usage of social media is fast-paced and burdensome\u2019 was constructed by three sub-themes: \u2018time-consuming and heavy\u2019, \u2018fast-paced and resource-demanding\u2019 and \u2018there is provocation\u2019.\r\n \r\nThe results of this study support the need to build social media guidelines for professional purposes for certified sports physiotherapists in the Finnish context. With the help of the guidelines, certified sports physiotherapists could be supported in a responsible and well-being-supportive usage of social media for professional purposes. Moreover, it would be important to raise discussion about the reliability of information that can be found on social media and to encourage consumers of social media for professional purposes to develop their critical reading skills.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2024-03-25T09:27:53Z\r\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-03-25T09:27:53Z (GMT). No. of bitstreams: 0\r\n Previous issue date: 2024", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "83", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "sertifioitu urheilufysioterapeutti", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ammatillinen sosiaalinen media", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\u201dAmmattilaisena sielt\u00e4 l\u00f6yt\u00e4\u00e4 kyll\u00e4 asioita, jos on tosi hyv\u00e4 suodatin\u201d : suomalaisten sertifioitujen urheilufysioterapeuttien kokemuksia sosiaalisen median k\u00e4yt\u00f6st\u00e4 ammatillisiin tarkoituksiin", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202403252599", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Liikuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Sport and Health Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Liikunta- ja terveystieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Sport and Health Sciences", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Fysioterapia", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Physiotherapy", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "community", "language": null, "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": null, "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "student", "language": null, "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "50422", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "fysioterapia", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kokemukset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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