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[{"key": "dc.contributor.advisor", "value": "Lepp\u00e4niemi, Matti", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Tenko, Jasper", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-03-20T06:56:19Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-03-20T06:56:19Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/93975", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksen tavoitteena on selvitt\u00e4\u00e4 ostajan n\u00e4kemys palvelullistamisesta, \njossa tarkastellaan erityisesti koettua arvoa, hy\u00f6tyj\u00e4, haittoja sek\u00e4 riskej\u00e4, tarpeita, odotuksia sek\u00e4 ostop\u00e4\u00e4t\u00f6kseen johtavia tekij\u00f6it\u00e4. \n Tutkimus suoritettiin kvalitatiivisella tutkimusmetodilla, jonka tutkimustyypiksi valittiin puolistrukturoitu haastattelu. Haastateltaviksi valittiin palvelullistamisen saralla toimivia ostajia, joilla oli omakohtaista kokemusta aiheesta. \nHaastattelun aineistoa analysoitiin teoriaohjaavasti, jossa pyrittiin l\u00f6yt\u00e4m\u00e4\u00e4n \nteorian pohjalta yhtenev\u00e4isyyksi\u00e4 sek\u00e4 my\u00f6s t\u00e4ysin uusia n\u00e4k\u00f6kulmia aiheeseen.\n Palvelullistaminen koetaan kannattavana toimintamallina, joka edist\u00e4\u00e4 kilpailukyky\u00e4, syvent\u00e4\u00e4 asiakassuhteita sek\u00e4 mahdollistaa ydinosaamiseen keskittymisen. Palveluita liitet\u00e4\u00e4n kasvavissa m\u00e4\u00e4rin tuotteisiin toimialasta ja sek\u00e4 \nmarkkinasta riippumatta, joten palvelullistamisen esiintyvyys ja soveltaminen \nn\u00e4hd\u00e4\u00e4n olevan merkitt\u00e4v\u00e4ss\u00e4 kasvussa. Jatkuva kehitys, kiristyv\u00e4 kilpailu sek\u00e4 \nmerkitykselliset arvot kuten vastuullisuus, ovat avain asemassa palvelullistamisen kasvussa. B2B-n\u00e4k\u00f6kulmasta t\u00e4rkeimpin\u00e4 palvelullistamisen kasvuun ja \nkannattavuuteen vaikuttavina tekij\u00f6in\u00e4 ovat resurssien optimointi ja ydinosaamiseen keskittyminen.\n Tutkielma lis\u00e4\u00e4 tietoisuutta palvelullistamisesta yleisell\u00e4 tasolla, erityisesti \nostajan n\u00e4k\u00f6kulmasta, josta ei ole aiemmin suoritettu tutkimusta. Tulokset laajentavat mahdollisesti yritysten ostajien ja myyjien k\u00e4sityst\u00e4 palvelullistamisen \nosallisuudesta ja lainalaisuuksista nykyp\u00e4iv\u00e4n kovan kilpailun markkinoilla.\nYrityksen voivat mahdollisesti kehitt\u00e4\u00e4 omaa tekemist\u00e4\u00e4n palvelullistamisen saralla sek\u00e4 v\u00e4ltt\u00e4\u00e4 ongelmakohtia t\u00e4m\u00e4n tutkimuksen tuloksia apuna k\u00e4ytt\u00e4en.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2024-03-20T06:56:19Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-03-20T06:56:19Z (GMT). No. of bitstreams: 0\n Previous issue date: 2024", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "50", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "palvelullistaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Ostajan n\u00e4kemys palvelullistamisesta", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202403202489", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritykset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "hankinta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ostot", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "palvelut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ostajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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