Where does the responsibility lie? voluntary carbon offsetting in the aviation industry – the consumers’ perspective

Climate change poses a serious threat to societies as well as the natural environment. Currently there are suggestions to keep global warming below 1.5 degrees Celsius in order to avoid irreversible damage. Commercial aviation is an industry where differ-ent climate change mitigation tools are being...

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Main Author: Silfvenius, Pilvi
Other Authors: School of Business and Economics, Kauppakorkeakoulu, Business and Economics, Taloustieteet, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2024
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/93862
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author Silfvenius, Pilvi
author2 School of Business and Economics Kauppakorkeakoulu Business and Economics Taloustieteet University of Jyväskylä Jyväskylän yliopisto
author_facet Silfvenius, Pilvi School of Business and Economics Kauppakorkeakoulu Business and Economics Taloustieteet University of Jyväskylä Jyväskylän yliopisto Silfvenius, Pilvi School of Business and Economics Kauppakorkeakoulu Business and Economics Taloustieteet University of Jyväskylä Jyväskylän yliopisto
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description Climate change poses a serious threat to societies as well as the natural environment. Currently there are suggestions to keep global warming below 1.5 degrees Celsius in order to avoid irreversible damage. Commercial aviation is an industry where differ-ent climate change mitigation tools are being suggested, and one of these tools is voluntary carbon offsetting (VCO). This thesis looks further into consumer behaviour and their perceptions regarding voluntary offsetting within the aviation industry. There are different VCO projects that consumers can choose to invest in these mainly focus-ing on reforestation, renewable energy projects and sustainable aviation fuel. By con-ducting a quantitative survey as well as looking into existing literature this research looks into whose responsibility do consumers see offsetting as, what the feasibility of voluntary offsetting is as a climate change mitigation tool as well as potential alternatives solutions to voluntary offsetting. The findings show that consumers are hesitant about offsetting their flight emissions either due to the lack of knowledge or due to their distrust towards voluntary offsetting. Participants did not see that they alone would be responsible for offsetting their emissions from flying and very few had off-set their flights before, which could increase the importance of other mitigation efforts. However, should voluntary offsetting succeed as an emission reduction tool, there are indications that there is a need for regulations, transparency and overall, an increase of information around voluntary offsetting. Consumers as well as researchers have concerns regarding whether voluntary offsetting projects deliver on their promises, thus also indicating a need for more research on the long-term environmental impacts of voluntary offsetting projects.
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spellingShingle Silfvenius, Pilvi Where does the responsibility lie? : voluntary carbon offsetting in the aviation industry – the consumers’ perspective voluntary offsetting sustainability Corporate Environmental Management Yritysten ympäristöjohtaminen 20425 ilmastonmuutokset kuluttajakäyttäytyminen ympäristövastuu ilmailu climate changes consumer behaviour environmental responsibility aviation
title Where does the responsibility lie? : voluntary carbon offsetting in the aviation industry – the consumers’ perspective
title_full Where does the responsibility lie? : voluntary carbon offsetting in the aviation industry – the consumers’ perspective
title_fullStr Where does the responsibility lie? : voluntary carbon offsetting in the aviation industry – the consumers’ perspective Where does the responsibility lie? : voluntary carbon offsetting in the aviation industry – the consumers’ perspective
title_full_unstemmed Where does the responsibility lie? : voluntary carbon offsetting in the aviation industry – the consumers’ perspective Where does the responsibility lie? : voluntary carbon offsetting in the aviation industry – the consumers’ perspective
title_short Where does the responsibility lie?
title_sort where does the responsibility lie voluntary carbon offsetting in the aviation industry the consumers perspective
title_sub voluntary carbon offsetting in the aviation industry – the consumers’ perspective
title_txtP Where does the responsibility lie? : voluntary carbon offsetting in the aviation industry – the consumers’ perspective
topic voluntary offsetting sustainability Corporate Environmental Management Yritysten ympäristöjohtaminen 20425 ilmastonmuutokset kuluttajakäyttäytyminen ympäristövastuu ilmailu climate changes consumer behaviour environmental responsibility aviation
topic_facet 20425 Corporate Environmental Management Yritysten ympäristöjohtaminen aviation climate changes consumer behaviour environmental responsibility ilmailu ilmastonmuutokset kuluttajakäyttäytyminen sustainability voluntary offsetting ympäristövastuu
url https://jyx.jyu.fi/handle/123456789/93862 http://www.urn.fi/URN:NBN:fi:jyu-202403112324
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