Programmatic advertising and consumer attitudes in online retailing

Programmatic advertising and consumer attitudes in online retailing

Bibliographic Details
Main Author: Yli-Kuivila, Le
Other Authors: School of Business and Economics, Kauppakorkeakoulu, Business and Economics, Taloustieteet, University of Jyväskylä, Jyväskylän yliopisto, Marketing, Markkinointi, 20423
Format: Master's thesis
Language:eng
Published: 2023
Subjects:
programmatic advertising
consumer attitudes
purchase intention
ad avoidance
mainonta
asenteet
kuluttajat
markkinointi
advertising
attitudes
consumers
marketing
Online Access: https://jyx.jyu.fi/handle/123456789/93819
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author Yli-Kuivila, Le
author2 School of Business and Economics Kauppakorkeakoulu Business and Economics Taloustieteet University of Jyväskylä Jyväskylän yliopisto Marketing Markkinointi 20423
author_facet Yli-Kuivila, Le School of Business and Economics Kauppakorkeakoulu Business and Economics Taloustieteet University of Jyväskylä Jyväskylän yliopisto Marketing Markkinointi 20423 Yli-Kuivila, Le
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spellingShingle Yli-Kuivila, Le Programmatic advertising and consumer attitudes in online retailing programmatic advertising consumer attitudes purchase intention ad avoidance mainonta asenteet kuluttajat markkinointi advertising attitudes consumers marketing
subject_txtF Markkinointi
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title Programmatic advertising and consumer attitudes in online retailing
title_full Programmatic advertising and consumer attitudes in online retailing
title_fullStr Programmatic advertising and consumer attitudes in online retailing Programmatic advertising and consumer attitudes in online retailing
title_full_unstemmed Programmatic advertising and consumer attitudes in online retailing Programmatic advertising and consumer attitudes in online retailing
title_short Programmatic advertising and consumer attitudes in online retailing
title_sort programmatic advertising and consumer attitudes in online retailing
title_txtP Programmatic advertising and consumer attitudes in online retailing
topic programmatic advertising consumer attitudes purchase intention ad avoidance mainonta asenteet kuluttajat markkinointi advertising attitudes consumers marketing
topic_facet ad avoidance advertising asenteet attitudes consumer attitudes consumers kuluttajat mainonta marketing markkinointi programmatic advertising purchase intention
url https://jyx.jyu.fi/handle/123456789/93819 http://www.urn.fi/URN:NBN:fi:jyu-202403062284
work_keys_str_mv AT ylikuivilale programmaticadvertisingandconsumerattitudesinonlineretailing

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