Private Sport Finance in Finland New Socially Responsible Financing for Individual Athletes

Tämä pro gradu -tutkielma syventyy urheilun rahoituksen muuttuvaan maisemaan Suomessa, korostaen historiallista riippuvuutta valtion rahoituksesta, erityisesti Veikkaus Oy:n kautta. Monet tekijät ovat johtaneet urheilijoiden taloudellisen tuen vähenemiseen, ja tämän myötä yksityisiä toimijoita on sy...

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Main Author: Hirvonen, Mikko
Other Authors: School of Business and Economics, Kauppakorkeakoulu, Business and Economics, Taloustieteet, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2024
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/93775
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author Hirvonen, Mikko
author2 School of Business and Economics Kauppakorkeakoulu Business and Economics Taloustieteet University of Jyväskylä Jyväskylän yliopisto
author_facet Hirvonen, Mikko School of Business and Economics Kauppakorkeakoulu Business and Economics Taloustieteet University of Jyväskylä Jyväskylän yliopisto Hirvonen, Mikko School of Business and Economics Kauppakorkeakoulu Business and Economics Taloustieteet University of Jyväskylä Jyväskylän yliopisto
author_sort Hirvonen, Mikko
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description Tämä pro gradu -tutkielma syventyy urheilun rahoituksen muuttuvaan maisemaan Suomessa, korostaen historiallista riippuvuutta valtion rahoituksesta, erityisesti Veikkaus Oy:n kautta. Monet tekijät ovat johtaneet urheilijoiden taloudellisen tuen vähenemiseen, ja tämän myötä yksityisiä toimijoita on syntynyt korjaamaan ongelmaa. Tutkimuksessa selvitetään näiden organisaatioiden sijoittajien ja lahjoittajien motiiveja, painottaen sosiaalisesti vastuullista sijoittamista ja vastuullista päätöksentekoa. Kymmenen vastaajan havainnot korostavat motiiveja, kuten sosiaalista vastuuta ja yhteisön tärkeyttä, keskittyen laajempiin yhteiskunnallisiin hyötyihin taloudellisten tuottojen sijaan. Teoreettinen viitekehys koostuu kahdesta pääteemasta, jotka selventävät yksilöurheilijoiden rahoitusta, Suomen urheilun taloudellista maisemaa ja vastuullisen sijoittamisen muotoja, mukaan lukien sosiaalisesti vastuullinen sijoittaminen, vaikuttava sijoittaminen ja vastuullinen lahjoittaminen. Menetelmällisesti tutkimus hyödyntää anonyymejä haastatteluja sekä online-kyselyä avoimine kysymyksineen, jotka on analysoitu sisällönanalyysin avulla. Tulokset antavat näkemyksiä yksityisten rahoitusorganisaatioiden vastuullisuudesta suomalaisen urheilun rahoituksessa, korostaen niiden mahdollista vaikutusta urheilijoiden ja laajemman urheiluekosysteemin kohtaamiin haasteisiin. Tutkimus yhdistää urheilun rahoituksen kestävän rahoituksen teemoihin, korostaen muutosta sijoittamisen mentaliteetissa kohti henkilökohtaisempia arvoja ja eettisiä näkökohtia. Yhteenvetona tutkielma edistää ymmärrystä yksityisen rahoituksen noususta suomalaisessa urheilun rahoituksessa, sen vastuullisuudesta ja sen kyvystä navigoida taloudellisia haasteita urheiluekosysteemissä. This master's thesis dives into the shifting landscape of sports financing in Finland, emphasizing the historical reliance on state funding, particularly through Veikkaus Oy, the state-owned gambling monopoly. Many factors have resulted in diminished financial support for athletes and sports in Finland. To address this, new private funding entities have emerged. The research investigates the motives of financial contributors in these entities, emphasizing socially responsible investing, responsible philanthropy, and responsible decision-making. Findings from ten respondents highlight motives such as social responsibility and community impact, with a focus on broader societal benefits over financial returns. The theoretical framework comprises two content chapters illustrating the financing of individual athletes, the financial landscape of Finnish sports, and responsible funding forms, including socially responsible investing, impact investing, and responsible philanthropy. Methodologically, the study employs a qualitative study in which interviews and online questionnaire with open-ended questions were utilized to collect the empirical data. The research data is analysed through content analysis. The findings provide insights into the responsibility of private funding entities in Finnish sports finance, emphasizing their potential impact in addressing challenges for athletes and the broader sports ecosystem. The study links sports finance with sustainable finance, highlighting a shift in investment mindset towards personal values and ethical considerations. Overall, the thesis contributes to understanding the rise of private funding in Finnish sports finance, its responsibility, and its ability to navigate financial challenges in the sports ecosystem.
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spellingShingle Hirvonen, Mikko Private Sport Finance in Finland : New Socially Responsible Financing for Individual Athletes Sport Financing Motivation for financing Socially Responsible Investing Sport Investing Athlete investing Sport Philanthropy Finnish Sport Economy Urheilurahoitus Rahoituksen motiivit Sosiaalisesti vastuullinen sijoittaminen Urheilusijoittaminen Urheilijasijoittaminen Urheiluhyväntekeväisyys Suomen urheilun talous Management and Leadership Johtaminen 20424 rahoitus urheilu yhteiskuntavastuu sosiaalinen vastuu vastuullinen sijoittaminen finance sports societal responsibility social responsibility ethical investing
title Private Sport Finance in Finland : New Socially Responsible Financing for Individual Athletes
title_full Private Sport Finance in Finland : New Socially Responsible Financing for Individual Athletes
title_fullStr Private Sport Finance in Finland : New Socially Responsible Financing for Individual Athletes Private Sport Finance in Finland : New Socially Responsible Financing for Individual Athletes
title_full_unstemmed Private Sport Finance in Finland : New Socially Responsible Financing for Individual Athletes Private Sport Finance in Finland : New Socially Responsible Financing for Individual Athletes
title_short Private Sport Finance in Finland
title_sort private sport finance in finland new socially responsible financing for individual athletes
title_sub New Socially Responsible Financing for Individual Athletes
title_txtP Private Sport Finance in Finland : New Socially Responsible Financing for Individual Athletes
topic Sport Financing Motivation for financing Socially Responsible Investing Sport Investing Athlete investing Sport Philanthropy Finnish Sport Economy Urheilurahoitus Rahoituksen motiivit Sosiaalisesti vastuullinen sijoittaminen Urheilusijoittaminen Urheilijasijoittaminen Urheiluhyväntekeväisyys Suomen urheilun talous Management and Leadership Johtaminen 20424 rahoitus urheilu yhteiskuntavastuu sosiaalinen vastuu vastuullinen sijoittaminen finance sports societal responsibility social responsibility ethical investing
topic_facet 20424 Athlete investing Finnish Sport Economy Johtaminen Management and Leadership Motivation for financing Rahoituksen motiivit Socially Responsible Investing Sosiaalisesti vastuullinen sijoittaminen Sport Financing Sport Investing Sport Philanthropy Suomen urheilun talous Urheilijasijoittaminen Urheiluhyväntekeväisyys Urheilurahoitus Urheilusijoittaminen ethical investing finance rahoitus social responsibility societal responsibility sosiaalinen vastuu sports urheilu vastuullinen sijoittaminen yhteiskuntavastuu
url https://jyx.jyu.fi/handle/123456789/93775 http://www.urn.fi/URN:NBN:fi:jyu-202403012245
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