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brands
enterprises
branding
processes
competitive strength
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http://www.yso.fi/onto/yso/p23851
http://www.yso.fi/onto/yso/p3128
http://www.yso.fi/onto/yso/p25981
http://www.yso.fi/onto/yso/p2111
http://www.yso.fi/onto/yso/p9189
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author |
Harjunpää, Jasmiina
|
author2 |
School of Business and Economics
Kauppakorkeakoulu
Business and Economics
Taloustieteet
University of Jyväskylä
Jyväskylän yliopisto
Marketing
Markkinointi
20423
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author_facet |
Harjunpää, Jasmiina
School of Business and Economics
Kauppakorkeakoulu
Business and Economics
Taloustieteet
University of Jyväskylä
Jyväskylän yliopisto
Marketing
Markkinointi
20423
Harjunpää, Jasmiina
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Harjunpää, Jasmiina
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Taloustieteet
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Kauppakorkeakoulu
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2024-02-13T21:00:44Z
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Harjunpää, Jasmiina
The role of internal processes in brand alignment
brand alignment
brand image
brand identity
internal processes
brändäys
yritysmarkkinointi
markkinointi
branding
business-to-business marketing
marketing
|
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Markkinointi
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https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_93350&index=0&size=large
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title |
The role of internal processes in brand alignment
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title_full |
The role of internal processes in brand alignment
|
title_fullStr |
The role of internal processes in brand alignment
The role of internal processes in brand alignment
|
title_full_unstemmed |
The role of internal processes in brand alignment
The role of internal processes in brand alignment
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title_short |
The role of internal processes in brand alignment
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title_sort |
role of internal processes in brand alignment
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The role of internal processes in brand alignment
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topic |
brand alignment
brand image
brand identity
internal processes
brändäys
yritysmarkkinointi
markkinointi
branding
business-to-business marketing
marketing
|
topic_facet |
brand alignment
brand identity
brand image
branding
brändäys
business-to-business marketing
internal processes
marketing
markkinointi
yritysmarkkinointi
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http://www.urn.fi/URN:NBN:fi:jyu-202402131830
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