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author Harjunpää, Jasmiina
author2 School of Business and Economics Kauppakorkeakoulu Business and Economics Taloustieteet University of Jyväskylä Jyväskylän yliopisto Marketing Markkinointi 20423
author_facet Harjunpää, Jasmiina School of Business and Economics Kauppakorkeakoulu Business and Economics Taloustieteet University of Jyväskylä Jyväskylän yliopisto Marketing Markkinointi 20423 Harjunpää, Jasmiina
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spellingShingle Harjunpää, Jasmiina The role of internal processes in brand alignment brand alignment brand image brand identity internal processes brändäys yritysmarkkinointi markkinointi branding business-to-business marketing marketing
subject_txtF Markkinointi
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title The role of internal processes in brand alignment
title_full The role of internal processes in brand alignment
title_fullStr The role of internal processes in brand alignment The role of internal processes in brand alignment
title_full_unstemmed The role of internal processes in brand alignment The role of internal processes in brand alignment
title_short The role of internal processes in brand alignment
title_sort role of internal processes in brand alignment
title_txtP The role of internal processes in brand alignment
topic brand alignment brand image brand identity internal processes brändäys yritysmarkkinointi markkinointi branding business-to-business marketing marketing
topic_facet brand alignment brand identity brand image branding brändäys business-to-business marketing internal processes marketing markkinointi yritysmarkkinointi
url https://jyx.jyu.fi/handle/123456789/93350 http://www.urn.fi/URN:NBN:fi:jyu-202402131830
work_keys_str_mv AT harjunpääjasmiina roleofinternalprocessesinbrandalignment AT harjunpääjasmiina theroleofinternalprocessesinbrandalignment