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[{"key": "dc.contributor.advisor", "value": "Clements, Kati", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Tonteri, Joni", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-01-31T07:03:12Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-01-31T07:03:12Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/93143", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Teko\u00e4lyn kehittymisen my\u00f6t\u00e4 sen k\u00e4ytt\u00f6mahdollisuudet liiketoiminnassa ovat\nkasvaneet huomattavasti. Kuitenkin viel\u00e4 t\u00e4n\u00e4 p\u00e4iv\u00e4n\u00e4 l\u00e4hesk\u00e4\u00e4n kaikki yritykset eiv\u00e4t osaa hy\u00f6dynt\u00e4\u00e4 teko\u00e4ly\u00e4 liiketoiminnan tukena. Vuonna 2019 tehdyss\u00e4\ntutkimuksessa tulokset osoittavat, ett\u00e4 teko\u00e4ly tuo t\u00e4rke\u00e4\u00e4 arvoa yrityksille.\nTutkimuksessa mitatuilla yrityksill\u00e4 80 prosentilla yrityksist\u00e4 teko\u00e4lyn k\u00e4ytt\u00f6\u00f6notto lis\u00e4si tuottoja v\u00e4hint\u00e4\u00e4n 5 prosentilla. T\u00e4ss\u00e4 kandidaattitutkielmassa\ntutkitaan, kuinka teko\u00e4ly\u00e4 voidaan hy\u00f6dynt\u00e4\u00e4 yritysmyynnin tukena. T\u00e4m\u00e4\ntutkielma on toteutettu kirjallisuuskatsauksena. Tutkielmassa selvisi, ett\u00e4 teko\u00e4ly\u00e4 voidaan hy\u00f6dynt\u00e4\u00e4 yritysmyynnin tukena useilla eri tavoilla. Tutkielmassa\nalkuun m\u00e4\u00e4ritell\u00e4\u00e4n termit teko\u00e4ly ja yritysmyynti, jonka j\u00e4lkeen tutkielmassa\nvastataan tutkimuskysymykseen \"Kuinka teko\u00e4ly voidaan hy\u00f6dynt\u00e4\u00e4 yritysmyynnin tukena?\". Tutkielmassa esitell\u00e4\u00e4n nelj\u00e4 eri tapaa, kuinka teko\u00e4ly\u00e4 voidaan hy\u00f6dynt\u00e4\u00e4 yritysmyynnin tukena. N\u00e4m\u00e4 nelj\u00e4 tapaa ovat teko\u00e4lyn hy\u00f6dynt\u00e4minen prospektoinissa, myynnin personointi, myynnin automatisointi ja\nennakoivan analytiikan hy\u00f6dynt\u00e4minen. Tutkielman tulokset osoittavat, ett\u00e4\nteko\u00e4lyn hy\u00f6dynt\u00e4minen yritysmyynnin tukena mahdollistaa esimerkiksi tehokkuuden lis\u00e4\u00e4mist\u00e4, kustannusten alenemista sek\u00e4 parempia asiakassuhteita.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "With the development of artificial intelligence, its use possibilities in business\nhave grown considerably. However, even today, almost all companies do not\nknow how to use artificial intelligence to support business. The results of a\nstudy conducted in 2019 show that artificial intelligence brings important value\nto companies. In 80 percent of the companies measured in the study, the use of\nartificial intelligence increased revenues by at least 5 percent. This bachelor\u2019s\nthesis examines how artificial intelligence can be used to support business to\nbusiness sales. This thesis has been implemented as a literature review. The thesis revealed that artificial intelligence can be used to support business to business sales in several different ways. At the beginning of the thesis, the terms\nartificial intelligence and business to business sales are defined, after which the\nthesis answers the research question \"How can artificial intelligence be used to\nsupport business to business sales?\". The dissertation presents four different\nways in which artificial intelligence can be used to support business to business\nsales. These four ways are the use of artificial intelligence in prospecting, personalization of sales, automation of sales and the use of predictive analytics.\nThe results of the thesis show that the use of artificial intelligence to support\nbusiness to business sales enables, for example, increased efficiency, lower costs,\nand better customer relations.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2024-01-31T07:03:12Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-01-31T07:03:12Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "28", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Teko\u00e4lyn hy\u00f6dynt\u00e4minen yritysmyynnin tukena", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202401311647", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "teko\u00e4ly", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritykset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "koneoppiminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "myynti", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritysmyynti", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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