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[{"key": "dc.contributor.advisor", "value": "Uusitalo, Outi", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kujala, Helka", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-01-17T06:55:36Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-01-17T06:55:36Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/92849", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Siisteys on usein lukeutunut aiemmassa kirjallisuudessa yrityksen palvelumaiseman osaksi, mutta omana k\u00e4sitteen\u00e4\u00e4n sit\u00e4 on tutkittu v\u00e4h\u00e4isesti markkinoinnin alalla. Havaitun siisteyden on kuitenkin todettu itsess\u00e4\u00e4n vaikuttavan merkitt\u00e4v\u00e4sti esimerkiksi kuluttajien k\u00e4ytt\u00e4ytymiseen ja mielikuviin. T\u00e4m\u00e4n tutkimuksen tavoitteena on laajentaa siisteytt\u00e4 k\u00e4sittelev\u00e4\u00e4 tutkimusta analysoimalla sen vaikutusta br\u00e4ndikokemukseen ja sen nelj\u00e4\u00e4n ulottuvuuteen: sensoriseen, affektiiviseen, \u00e4lylliseen ja k\u00e4yt\u00f6kselliseen br\u00e4ndikokemukseen.\n\nTutkimus toteutettiin kvantitatiivisena kyselytutkimuksena. Webropol-kysely\u00e4 jaettiin uutiskirjeen\u00e4 suomalaisen hotelliketjun asiakkaille, ja kyselyyn saatiin yhteens\u00e4 218 vastausta. Kyselyaineisto analysoitiin k\u00e4ytt\u00e4en SPSS-ohjelmaa. Havaitun siisteyden ja br\u00e4ndikokemuksen eri ulottuvuuksien kausaalisuudet testattiin k\u00e4ytt\u00e4en yksisuuntaista lineaarista regressioanalyysia. Tutkimustulosten mukaan havaitun siisteyden todettiin vaikuttavan merkitt\u00e4v\u00e4sti kaikkiin nelj\u00e4\u00e4n br\u00e4ndikokemuksen ulottuvuuteen. \n\nTutkimuksen teoreettisina johtop\u00e4\u00e4t\u00f6ksin\u00e4 voidaan todeta, ett\u00e4 havaittu siisteys vaikuttaa br\u00e4ndikokemukseen monien eri ulottuvuuksien kautta vedoten sek\u00e4 aisteihin, tunteisiin, luovuuteen sek\u00e4 k\u00e4yt\u00f6kseen. Liikkeenjohdollisina johtop\u00e4\u00e4t\u00f6ksin\u00e4 todetaan siisteyden olevan yritt\u00e4jille t\u00e4rke\u00e4 osa liikeymp\u00e4rist\u00f6\u00e4 my\u00f6s standardien hygieenisten toimenpiteiden lis\u00e4ksi, sill\u00e4 siisteydell\u00e4 on mahdollisuus vaikuttaa kuluttajien kokemuksiin yrityksen br\u00e4ndist\u00e4 monilla eri alueilla. Siisteytt\u00e4 ei siis pit\u00e4isi n\u00e4hd\u00e4 liian triviaalina osana palvelumaisemaa. Jatkotutkimusaiheiksi ehdotetaan esimerkiksi siisteyden ja br\u00e4ndin yhteyksien lis\u00e4tutkimusta sek\u00e4 havaitusta siisteydest\u00e4 syntyvien br\u00e4ndikokemusten vaikutusten tutkimusta.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2024-01-17T06:55:36Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-01-17T06:55:36Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "58", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "palvelumaisema", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "br\u00e4ndikokemus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "liikeymp\u00e4rist\u00f6", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Siisteyden vaikutus br\u00e4ndikokemukseen hotelleissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202401171350", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "hotellit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "siisteys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "br\u00e4ndit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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