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[{"key": "dc.contributor.advisor", "value": "Vuorinen, Jukka", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Syrj\u00e4l\u00e4, Markus", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2024-01-15T08:11:14Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2024-01-15T08:11:14Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/92809", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "K\u00e4ytt\u00e4j\u00e4kokemuksen (UX) suunnittelun rooli sosiaalisessa mediassa voi olla kiistanalainen aihe, erityisesti silloin kun sen tarkoituksena on lis\u00e4t\u00e4 k\u00e4ytt\u00e4jien sitoutumista ja koukuttomista alustaan. T\u00e4m\u00e4n opinn\u00e4ytety\u00f6n tarkoituksena on tarkastella sosiaalisen median, UX-suunnittelun ja sitoutumisen v\u00e4list\u00e4 suhdetta, keskittyen erityisesti TikTok-alustaan tapaustutkimuksena. Tutkimuksessa analysoidaan, kuinka TikTok k\u00e4ytt\u00e4\u00e4 UX-suunnittelua pit\u00e4\u00e4kseen k\u00e4ytt\u00e4j\u00e4t sitoutuneina. T\u00e4m\u00e4n tutkimiseksi opinn\u00e4ytety\u00f6ss\u00e4 selvitet\u00e4\u00e4n TikTok-alustan ominaisuuksia, kuten personoituja sivuja, koukuttavia algoritmeja ja saumattomia siirtymi\u00e4 sis\u00e4ll\u00f6n v\u00e4lill\u00e4. Suunnitteluperiaatteita tarkastellaan psykologisen teorian perspektiivist\u00e4 niiden taustalla olevan logiikan selvitt\u00e4miseksi. Tutkimus pohjautuu aikaisempiin aihetta koskeviin tutkimuksiin ja uutisartikkeleihin.\nK\u00e4ytetyiss\u00e4 tutkimuksissa l\u00f6ytyi merkitt\u00e4vi\u00e4 korrelaatioita TikTokin UX-suunnitteluperiaatteiden ja k\u00e4ytt\u00e4jien sitoutumisen kanssa. For You -sivu (FYP), sek\u00e4 syvemm\u00e4t verkkoyhteis\u00f6n rakentamiskokemukset vaikuttivat voimakkaasti k\u00e4ytt\u00e4jien sitoutumiseen.\nTikTokin \u201dFor You\u201d -sivu rakentuu sille, ett\u00e4 k\u00e4ytt\u00e4jill\u00e4 on hyvin rajalliset vaihtoehdot. T\u00e4m\u00e4 helpottaa k\u00e4ytt\u00e4j\u00e4n kognitiivista vaivaa alustan k\u00e4yt\u00f6ss\u00e4, joka siten mahdollistaa alustan pidemm\u00e4n k\u00e4yt\u00f6n. TikTokin k\u00e4ytt\u00e4j\u00e4kokemus on t\u00e4ten hyvin vaivatonta kognitiivisella tasolla.\nOpinn\u00e4ytety\u00f6 ei rajoitu pelk\u00e4st\u00e4\u00e4n teknisiin n\u00e4k\u00f6kohtiin, vaan k\u00e4sittelee my\u00f6s laajasti UX-suunnittelun eettisi\u00e4 ulottuvuuksia sosiaalisessa mediassa. Mielenterveyden ja digitaalisen riippuvuuden kaltaiset kysymykset nousevat esiin, ja niit\u00e4 tarkastellaan ja tarjotaan ratkaisuvaihtoehtoja. Viimeisess\u00e4 osiossa esitet\u00e4\u00e4n eettisen UX-suunnittelun k\u00e4site ja tarjotaan k\u00e4yt\u00e4nn\u00f6n strategioita UX-suunnittelijoille, jotta he voivat edist\u00e4\u00e4 vastuullisempia ja kest\u00e4v\u00e4mpi\u00e4 sosiaalisen median kokemuksia.\nT\u00e4m\u00e4 tutkimus ei ainoastaan tarjoa syv\u00e4llist\u00e4 ymm\u00e4rryst\u00e4 TikTokin alustasta vaan my\u00f6s antaa arvokkaita n\u00e4kemyksi\u00e4 UX-suunnittelijoille, sosiaalisen median suunnittelijoille ja poliittisille p\u00e4\u00e4tt\u00e4jille, jotka pyrkiv\u00e4t kehitt\u00e4m\u00e4\u00e4n terveellisemp\u00e4\u00e4 ja eettisemp\u00e4\u00e4 digitaalista ekosysteemi\u00e4. Tutkimuksen tulokset voivat toimia perustana tuleville tutkimuksille ja k\u00e4yt\u00e4nn\u00f6n toimenpiteille, jotka edist\u00e4v\u00e4t positiivista k\u00e4ytt\u00e4j\u00e4kokemusta ja vastuullista suunnittelua digitaalisessa ymp\u00e4rist\u00f6ss\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The role of user experience (UX) design in social media can be a controversial topic, especially when its purpose is to increase user engagement and engagement with the platform. The purpose of this thesis is to examine the relationship between social media, UX design and engagement, focusing specifically on the TikTok platform as a case study. The study analyzes how TikTok uses UX design to keep users engaged. To investigate this, the thesis examines the features of the TikTok platform, such as personalized pages, addictive algorithms, and seamless transitions between content. Design principles are examined from the perspective of psychological theory in order to clarify their underlying logic. The research is based on previous studies and news articles on the topic.\nThe studies used found significant correlations with TikTok's UX design principles and user engagement. The For You page (FYP), as well as deeper online community building experiences had a strong impact on user engagement.\nTikTok's \"For You\" page is based on users having very limited options. This eases the user's cognitive effort in using the platform, which thus enables longer use of the platform. The user experience of TikTok is therefore very effortless on a cognitive level.\nThe thesis is not only limited to technical aspects, but also extensively deals with the ethical dimensions of UX design in social media. Issues such as mental health and digital addiction are raised, explored, and offered solutions. The final section introduces the concept of ethical UX design and offers practical strategies for UX designers to promote more responsible and sustainable social media experiences.\nThis research not only provides an in-depth understanding of the TikTok platform, but also provides valuable insights for UX designers, social media designers, and policy makers who strive to develop a healthier and more ethical digital ecosystem. The results of the study can serve as a basis for future studies and practical measures that promote a positive user experience and responsible design in the digital environment.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2024-01-15T08:11:14Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2024-01-15T08:11:14Z (GMT). No. of bitstreams: 0\n Previous issue date: 2024", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "37", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "ethical UX design", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "human computer interaction", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "social media engagement", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "How social media uses UX design to keep user engaged : case study: TikTok", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202401151308", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "TikTok", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytt\u00e4j\u00e4kokemus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkoyhteis\u00f6t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "etiikka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytett\u00e4vyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "social media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "TikTok", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "user experience", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "online communities", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ethics", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "usability", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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