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[{"key": "dc.contributor.advisor", "value": "Mero, Joel", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Niiva, Minni", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-12-21T09:35:13Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-12-21T09:35:13Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/92447", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Pitk\u00e4n aikav\u00e4lin muutosvoimista erityisesti digitalisaatio ja globalisaatio \u2013 sek\u00e4 repiv\u00e4mm\u00e4t toimintaymp\u00e4rist\u00f6n muutokset kuten globaali pandemia ovat vaikuttaneet musiikin toimialaan ja sen tulonmuodostukseen merkitt\u00e4v\u00e4sti. Tasatakseen muutosten vaikutuksia ja muovautuakseen uudenlaiseen ymp\u00e4rist\u00f6\u00f6n on musiikin alalla toimivien tahojen ymm\u00e4rrett\u00e4v\u00e4 yh\u00e4 syvemmin ilmi\u00f6it\u00e4 ja vaikuttimia musiikin kuluttamisen takana \u2013 er\u00e4s n\u00e4ist\u00e4 lis\u00e4ymm\u00e4rryst\u00e4 kaipaavista ilmi\u00f6ist\u00e4 on artistibr\u00e4ndi.\r\n Vaikka artistibr\u00e4ndej\u00e4 on rakennettu jo kauan ennen muun henkil\u00f6br\u00e4nd\u00e4yksen yleistymist\u00e4, on aiemmassa tutkimuskirjallisuudessa edelleen aukko artistibr\u00e4ndin k\u00e4sitteen m\u00e4\u00e4rittelemisen ja artistibr\u00e4ndin vaikutusten ymm\u00e4rt\u00e4misess\u00e4. Aiemmassa tutkimuksessa artistibr\u00e4ndin k\u00e4sitett\u00e4 on tuotu esiin taiteen ja taidemaalarien kontekstissa, mutta musiikin toimialan n\u00e4k\u00f6kulmasta k\u00e4site on j\u00e4\u00e4nyt m\u00e4\u00e4rittelem\u00e4tt\u00e4. T\u00e4m\u00e4n tutkimuksen tavoite on lis\u00e4t\u00e4 ymm\u00e4rryst\u00e4 artistibr\u00e4ndin ulottuvuuksista m\u00e4\u00e4rittelem\u00e4ll\u00e4 k\u00e4sitett\u00e4 ihmisbr\u00e4ndin ja palvelubr\u00e4ndin ominaisuuksia yhdist\u00e4en ja selvitt\u00e4\u00e4 artistibr\u00e4ndin ulottuvuuksien vaikutuksia kuluttajan br\u00e4ndiasenteeseen ja br\u00e4ndiuskollisuuteen.\r\n Tutkimuksen aineisto ker\u00e4ttiin verkossa kyselylomakkeen avulla ja analyysi tehtiin SmartPLS 4 - ja SPSS-ohjelmilla. Vastauksia saatiin yhteens\u00e4 214. Tutkimuksen tulokset esitt\u00e4v\u00e4t, ett\u00e4 artistibr\u00e4ndin kahdesta ulottuvuudesta, br\u00e4ndin todisteista ja br\u00e4ndin kuulopuheesta, erityisesti br\u00e4ndin todisteilla on my\u00f6nteinen vaikutussuhde kuluttajan br\u00e4ndiasenteeseen ja br\u00e4ndiuskollisuuteen. T\u00e4m\u00e4n ulottuvuuden alaulottuvuuksista etenkin br\u00e4ndin yhteensopivuus johtaa kuluttajien kokemaan my\u00f6nteiseen br\u00e4ndiasenteeseen ja br\u00e4ndiuskollisuuteen.\r\n Yhteenvetona tutkimus ehdottaakin ihmisbr\u00e4ndi- ja palvelubr\u00e4ndi-k\u00e4sitteiden ymm\u00e4rryksen pohjalta artistibr\u00e4ndin ulottuvuuksia ja luo tietoa n\u00e4iden ulottuvuuksien suhteesta kuluttajan br\u00e4ndiasenteeseen ja br\u00e4ndiuskollisuuteen. Tutkimus lis\u00e4\u00e4 ymm\u00e4rryst\u00e4 artistibr\u00e4ndist\u00e4 ja sen vaikutuksista, rikastaakseen tutkimuskentt\u00e4\u00e4 ja tukeakseen artistibr\u00e4ndin parissa ty\u00f6skentelevi\u00e4 henkil\u00f6it\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2023-12-21T09:35:13Z\r\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-12-21T09:35:13Z (GMT). No. of bitstreams: 0\r\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "57", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "palvelubr\u00e4ndi", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "henkil\u00f6br\u00e4ndi", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "artistibr\u00e4ndi", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "br\u00e4ndiasenne", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "br\u00e4ndiuskollisuus", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Artistibr\u00e4ndin vaikutus kuluttajan br\u00e4ndiasenteeseen ja -uskollisuuteen", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202312218441", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "business", "language": null, "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": null, "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "business", "language": null, "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "br\u00e4ndit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "br\u00e4nd\u00e4ys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tutkimus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viihdetaiteilijat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "imago", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "henkil\u00f6br\u00e4nd\u00e4ys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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