Artificial intelligence as a tool in social media content moderation

On social media, users engage with each other through consuming and creating user-generated content, the amount of which has increased alongside the growth of the userbase. This presents challenges to social media companies as some uploaded content can be harmful to users and the appeal of the servi...

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Main Author: Lagren, Emma
Other Authors: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä
Format: Bachelor's thesis
Language:eng
Published: 2023
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/92439
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author Lagren, Emma
author2 Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä
author_facet Lagren, Emma Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä Lagren, Emma Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä
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description On social media, users engage with each other through consuming and creating user-generated content, the amount of which has increased alongside the growth of the userbase. This presents challenges to social media companies as some uploaded content can be harmful to users and the appeal of the service. Platforms rely on filtering systems and manual labour to remove inadmissible content in the process of moderation. Advancements in the capabilities of artificial intelligence have made it possible to harness the technology for the purposes of moderation. This thesis explores the potential uses of AI in content moderation through features enabled by machine learning. The study was con-ducted as a literature review. It was found that artificial intelligence can detect instances of toxicity and hate speech as well as harmful images and multimedia content through natural language processing and computer vision technologies. The use of AI enables the scaling of moderation systems, the expedient evaluation of content and expanded moderation capabilities in different languages. Limitations in the implementation of automated moderation systems include inaccuracies, lack of contextual awareness, slow pace of adaptation, and concerns surrounding biases, transparency and freedom of expression.
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spellingShingle Lagren, Emma Artificial intelligence as a tool in social media content moderation Tietojärjestelmätiede Information Systems Science 601 sosiaalinen media tekoäly koneoppiminen sisällönsuodatus social media artificial intelligence machine learning content filtering
title Artificial intelligence as a tool in social media content moderation
title_full Artificial intelligence as a tool in social media content moderation
title_fullStr Artificial intelligence as a tool in social media content moderation Artificial intelligence as a tool in social media content moderation
title_full_unstemmed Artificial intelligence as a tool in social media content moderation Artificial intelligence as a tool in social media content moderation
title_short Artificial intelligence as a tool in social media content moderation
title_sort artificial intelligence as a tool in social media content moderation
title_txtP Artificial intelligence as a tool in social media content moderation
topic Tietojärjestelmätiede Information Systems Science 601 sosiaalinen media tekoäly koneoppiminen sisällönsuodatus social media artificial intelligence machine learning content filtering
topic_facet 601 Information Systems Science Tietojärjestelmätiede artificial intelligence content filtering koneoppiminen machine learning sisällönsuodatus social media sosiaalinen media tekoäly
url https://jyx.jyu.fi/handle/123456789/92439 http://www.urn.fi/URN:NBN:fi:jyu-202312218433
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