APA (7th ed.) Citation

Rasi, J., Economics, J. U. S. o. B. a., kauppakorkeakoulu, J. y., Taloustieteet, Economics, B. a., yliopisto, J., & Jyväskylä, U. o. (2023). Towards data-driven marketing organization.

Chicago Style (17th ed.) Citation

Rasi, Juha, Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, and University of Jyväskylä. Towards Data-driven Marketing Organization. 2023.

MLA (9th ed.) Citation

Rasi, Juha, et al. Towards Data-driven Marketing Organization. 2023.