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[{"key": "dc.contributor.advisor", "value": "Kokko, Tuomas", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Salonen, Leevi", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-12-20T09:45:26Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-12-20T09:45:26Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/92420", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Internetin k\u00e4yt\u00f6st\u00e4 on tullut ihmisille arkip\u00e4iv\u00e4\u00e4, ja t\u00e4m\u00e4 on johtanut yli miljardin verkkosivuston syntymiseen. Automaattisesti toimivat hakukoneet luotiin, jotta k\u00e4ytt\u00e4j\u00e4t voivat l\u00f6yt\u00e4\u00e4 verkkosivustoja tiet\u00e4m\u00e4tt\u00e4 niiden tarkkaa URL-osoitetta. N\u00e4iden hakukoneiden tulossivuilla on suuri vaikutus verkkosivustojen k\u00e4vij\u00e4m\u00e4\u00e4r\u00e4\u00e4n, sill\u00e4 ensimm\u00e4iset kolme vaihtoehtoa saavat yli puolet klikkauksista. T\u00e4st\u00e4 syntyi hakukoneoptimointi, jonka tarkoitus on tutkia hakukoneiden algoritmeja ja l\u00f6yt\u00e4\u00e4 keinoja, joilla verkkosivuston sijoitusta tulossivulla saadaan parannettua. T\u00e4ss\u00e4 kanditutkielmassa etsit\u00e4\u00e4n ratkaisuja pienyritysten hakukoneoptimointiin. Tarkoitus on l\u00f6yt\u00e4\u00e4 keinoja toteuttaa hakukoneoptimointia pienyrityksiss\u00e4 ilman suurta rahallista investointia. Tutkielma on suoritettu kirjallisuuskatsauksena, ja l\u00e4hteit\u00e4 on etsitty Google Scholar:in ja JYKDOK:in kautta. Tutkielman tuloksena pienyrityksille l\u00f6ytyi kolme hakukoneoptimoinnin tekniikkaa, joita voidaan toteuttaa ilman ulkoista apua. Avainsanat voidaan valita tutkimalla Googlen KeywordPlanner:in kautta ja niit\u00e4 voidaan hy\u00f6dynt\u00e4\u00e4 verkkosivuston sis\u00e4ll\u00f6ss\u00e4. Avainsanat ovat edelleen t\u00e4rke\u00e4ss\u00e4 roolissa, sill\u00e4 ne toimivat muun hakukoneoptimoinnin pohjana. Ulkoinen linkitys on hidas prosessi, mutta pitk\u00e4ll\u00e4 aikav\u00e4lill\u00e4 sill\u00e4 saadaan hyvi\u00e4 tuloksia aikaan. My\u00f6s sosiaalista mediaa voidaan hy\u00f6dynt\u00e4\u00e4 ulkoisen linkityk-sen tukena luomalla kohdennettuja kampanjoita.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Using the internet has become part of the everyday life, and this has led to the creation of over a billion websites. Automatically operating search engines were created so that users can find websites without knowing their specific URL address. The search engine results pages have a huge impact on the num-ber of visitors websites get because the first three options get more than half of the clicks. This created the need for search engine optimization, the purpose of which is to study search engine algorithms and find ways to improve a web-site\u2019s ranking on the results page. In this bachelor\u2019s thesis, solutions are sought for search engine optimization for small businesses. The purpose is to find methods to conduct search engine optimization in small businesses without a significant financial investment. This thesis is a literature review, and sources were sought through Google Scholar and JYKDOK. As a result of the thesis, three search engine optimization techniques for small businesses were found, which can be implemented without external operators. Keywords can be se-lected by researching through Google\u2019s KeywordPlanner and they can be used in a website\u2019s content. Keywords still hold an important role because they are the bedrock of search engine optimization. External linking is a slow process, but in the long run, it will yield good results. Social media can also be used as part of external linking by creating targeted campaigns.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2023-12-20T09:45:26Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-12-20T09:45:26Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "24", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Hakukoneoptimointi pienyrityksille", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202312208414", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "hakukoneoptimointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritykset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Google", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkosivustot", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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