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[{"key": "dc.contributor.advisor", "value": "Kypp\u00f6, Jorma", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Taponen, Tuula", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-12-20T09:35:57Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-12-20T09:35:57Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/92419", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Yksi monille tuttu biometrinen tunnistusteknologia on iPhonen Face ID, jolla voi avata mobiililaitteen lukituksen. Muita yleisi\u00e4 biometrisen suojauksen muotoja ovat esimerkiksi sormenj\u00e4lki-, \u00e4\u00e4nen- ja iiristunnistus. Tutkimusten mukaan monipuolisesta kasvojentunnistuksesta on tullut yksi k\u00e4ytetyimmist\u00e4 biometriikoista kuluttajak\u00e4ytt\u00e4ytymisen analysoinnissa. Biometriikalla on useita potentiaalisia hy\u00f6dynt\u00e4miskohteita kaupanalalla, kuten asiointinopeuden lis\u00e4\u00e4minen, yksil\u00f6llisempien kanta-asiakasj\u00e4rjestelmien kehitt\u00e4minen, kustannustehokkuuden kasvattaminen mukaan lukien identiteettivarkauksien torjunta. Kaupan on v\u00e4ltt\u00e4m\u00e4t\u00f6nt\u00e4 ymm\u00e4rt\u00e4\u00e4, kuinka t\u00e4llainen digitaalinen muutos vaikuttaa koko asioinnin arvoketjuun. On pohdittava muutoksen vaikutusta olemassa oleviin kaupan toimintamalleihin ja arvon luomiseen koko arvoketjussa. Monia esteit\u00e4 on ratkaistava, jotta biometriikasta tulee kiinte\u00e4 osa v\u00e4hitt\u00e4iskauppaa. Haasteina hankintakustannusten ohella on asiakkaiden ep\u00e4ilyt biometristen teknologioiden tarkkuudesta ja toimivuudesta sek\u00e4 yksil\u00f6iden huoli yksityisyydest\u00e4. Biometriset tunnistusmenetelm\u00e4t perustuvat henkil\u00f6n piirteiden havaitsemiseen ja niiden vertaamiseen aiempaan tietueeseen henkil\u00f6llisyyden vahvistamiseksi. Asiakkaan tunnistaminen tapahtuvien muutosten nopeus ja laajuus on her\u00e4tt\u00e4nyt tietosuojaan ja luovutettujen tietojen hallintaan liittyvi\u00e4 kysymyksi\u00e4, jotka vaikuttavat biometristen tunnistusmenetelmien horisontaaliseen soveltamiseen. T\u00e4m\u00e4 kandidaattitutkielma on kirjallisuuskatsaus ihmisten mieltymyksist\u00e4 biometristen teknologioiden k\u00e4yt\u00f6st\u00e4 p\u00e4ivitt\u00e4istavarakaupan kanta-asiakkaiden tunnistamisessa. Kirjallisuuskatsaukseen mukaan otettu l\u00e4hdeaineisto osoitti yksil\u00f6n kokemaksi hy\u00f6dyiksi asiointiprosessin sujuvuuden ja henkil\u00f6kohtaisen palvelun. Mahdolliseksi uhaksi ihmiset kokivat huolen mahdollisesta valvonnan kohteeksi joutumisesta ja yksityisyydensuojasta. My\u00f6hemmin olisi kiinnitett\u00e4v\u00e4 huomiota siihen, muokkaavatko koettu arvo ja luottamus asiakkaiden suhtautumista biometristen tunnistusratkaisujen k\u00e4ytt\u00f6\u00f6n. Tunnistusprosessin painopistealueita voisi jatkossa olla, miten tunnistaminen k\u00e4yt\u00e4nn\u00f6ss\u00e4 toteutetaan, mit\u00e4 ovat k\u00e4ytt\u00e4jilt\u00e4 ja palveluntarjoajilta vaadittavat toiminnot, ja mit\u00e4 tietoja vaihdetaan erilaisissa k\u00e4ytt\u00f6konteksteissa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Biometric identification technologies are becoming more common in a digitalizing society. One familiar solution is Face ID on the iPhone, which can be used to unlock a mobile device. Other common forms of biometric security include fingerprint, voice and iris recognition. Research shows that multi-faceted facial recognition has become one of the most widely used biometrics for analyzing consumer behavior. Biometrics has a number of potential uses in the retail sector, such as easier purchase, more personalized offers, increasing cost-efficiency, including the mitigation against identity theft. It is essential for retailers to understand how this digital transformation will affect the entire value chain. The impact of this change must be considered. Many obstacles need to be overcome for the biometrics to become an integral part of the retail. Challenges include, in addition to the cost of acquisition, customer concerns about the accuracy and functionality of biometrics and individual concerns about privacy. Biometric identification methods are based on detecting a person's features. The speed of changes has raised issues of data protection and the data management, which have implications for the horizontal application of biometrics. This bachelor thesis is a literature review on individual's preferences for the use of biometrics for the identification of loyalty customers in grocery stores. The reference material included in the literature review indicated that the benefits experienced by individuals were the ease of the shopping process and personalized service. As a potential threat, people perceived concerns about possible surveillance and privacy. Further attention should be paid to whether perceived value and trust shape customers' attitudes towards the use of biometric solutions. Future focus areas for the identification process could include how identification is implemented in practice, what functions are required of users and service providers, and what information is exchanged in different contexts.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2023-12-20T09:35:57Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-12-20T09:35:57Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "56", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "biometrinen tunnistaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yksityisyyden suoja", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "P\u00e4ivitt\u00e4istavarakaupan asiakkaiden k\u00e4sityksi\u00e4 biometristen teknologioiden k\u00e4yt\u00f6st\u00e4 kanta-asiakkaiden tunnistamisessa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202312208413", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakkuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yksil\u00f6nsuoja", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kanta-asiakkaat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "biotunnistus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakkaat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yksil\u00f6nsuoja", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yksityisyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tunnistaminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "biometria", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "v\u00e4hitt\u00e4iskauppa", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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