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[{"key": "dc.contributor.advisor", "value": "K\u00e4rkk\u00e4inen, Tommi", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "P\u00e4\u00e4kk\u00f6nen, Noora", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-12-20T09:30:47Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-12-20T09:30:47Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/92418", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n pro gradu -tutkielman tavoitteena oli tutkia v\u00e4riyhdistelmien vaikutusta verkkokauppojen havaittuun k\u00e4ytett\u00e4vyyteen. Tutkimusta varten rakennettiin nelj\u00e4 versiota kuvitteellisen verkkokaupan etusivusta, joissa k\u00e4ytettiin eri v\u00e4riyhdistelmi\u00e4 eroavissa m\u00e4\u00e4rin. V\u00e4riyhdistelmiksi valittiin analoginen sinisen ja vihre\u00e4n yhdistelm\u00e4 sek\u00e4 toisiaan korostavat vihre\u00e4n, punaisen ja sinisen yhdistelm\u00e4. Vastaajat arvioivat verkkokaupan eri versioiden havaittua k\u00e4ytett\u00e4vyytt\u00e4 SUS-mittarin sek\u00e4 lis\u00e4kysymyksen kautta, jonka tarkoituksena oli selvitt\u00e4\u00e4, millaisilla k\u00e4ytett\u00e4vyyteen liittyvill\u00e4 adjektiiveilla verkkokaupan mallin eri versioita kuvailtaisiin. Tutkimus suoritettiin verkkokyselyn\u00e4 kes\u00e4ll\u00e4 2023 ja siihen osallistui 11 vastaajaa.\nTutkimuksen tuloksissa ilmeni vastaajien pit\u00e4v\u00e4n runsaasti sinisen ja vihre\u00e4n s\u00e4vyj\u00e4 sis\u00e4lt\u00e4v\u00e4\u00e4 verkkokauppaa parempana havaitulta k\u00e4ytett\u00e4vyydelt\u00e4\u00e4n verrattuna muihin versioihin. Heikoimpana havaitulta k\u00e4ytett\u00e4vyydelt\u00e4\u00e4n pidettiin v\u00e4h\u00e4n punaisen ja vihre\u00e4n s\u00e4vyj\u00e4 sis\u00e4lt\u00e4v\u00e4\u00e4 verkkokaupan versiota. SUS-mittarin ohella k\u00e4ytetyss\u00e4 lis\u00e4kysymyksess\u00e4 ilmeni vastaajien suosivan vahvasti sinisen ja vihre\u00e4n s\u00e4vyj\u00e4 sis\u00e4lt\u00e4vi\u00e4 verkkokaupan versioita. Tulokset ovat linjassa aikaisempien aiheen tutkimusten kanssa,\njoiden mukaan k\u00e4ytt\u00e4j\u00e4t suosivat erityisesti sinist\u00e4 sis\u00e4lt\u00e4vi\u00e4 verkkosivustoja erilaisissa havaittuun k\u00e4ytett\u00e4vyyteen liittyviss\u00e4 konteksteissa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2023-12-20T09:30:47Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-12-20T09:30:47Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "56", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "havaittu k\u00e4ytett\u00e4vyys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "System Usability Scale", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "V\u00e4riyhdistelmien vaikutus havaittuun k\u00e4ytett\u00e4vyyteen verkkokaupoissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202312208412", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietotekniikka", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Mathematical Information Technology", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "602", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkokauppa", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytett\u00e4vyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkopalvelut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "The author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival workstation at Jyv\u00e4skyl\u00e4 University Library (https://kirjasto.jyu.fi/collections/archival-workstation).", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Tekij\u00e4 ei ole antanut lupaa avoimeen julkaisuun, joten aineisto on luettavissa vain Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6semalta. Ks. https://kirjasto.jyu.fi/kokoelmat/arkistotyoasema..", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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