Public Sector Branding and Social Media Use

Public Sector Branding and Social Media Use

Bibliographic Details
Main Author: Kyösti, Senni
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2023
Subjects:
public sector branding
sosiaalinen media
brändit
julkinen sektori
markkinointi
brändäys
julkinen hallinto
social media
brands
public sector
marketing
branding
public administration
Online Access: https://jyx.jyu.fi/handle/123456789/92398
_version_ 1809900701883564032
annif_keywords_txtF_mv social media brands public sector branding public administration
annif_uris_txtF_mv http://www.yso.fi/onto/yso/p20774 http://www.yso.fi/onto/yso/p23851 http://www.yso.fi/onto/yso/p7104 http://www.yso.fi/onto/yso/p25981 http://www.yso.fi/onto/yso/p775
author Kyösti, Senni
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Kyösti, Senni Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Kyösti, Senni
author_sort Kyösti, Senni
building Jyväskylän yliopisto JYX-julkaisuarkisto
datasource_str_mv jyx
department_txtF Taloustieteet
faculty_txtF Kauppakorkeakoulu
first_indexed 2023-12-19T21:00:41Z
format Pro gradu
format_ext_str_mv Opinnäyte Maisterivaiheen työ
free_online_boolean 1
fullrecord <?xml version="1.0"?> <qualifieddc schemaLocation="http://purl.org/dc/terms/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dcterms.xsd http://purl.org/dc/elements/1.1/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dc.xsd"><title>Public Sector Branding and Social Media Use</title><creator>Ky&#xF6;sti, Senni</creator><contributor type="tiedekunta" lang="fi">Kauppakorkeakoulu</contributor><contributor type="tiedekunta" lang="en">School of Business and Economics</contributor><contributor type="laitos" lang="fi">Taloustieteet</contributor><contributor type="laitos" lang="en">Business and Economics</contributor><contributor type="yliopisto" lang="fi">Jyv&#xE4;skyl&#xE4;n yliopisto</contributor><contributor type="yliopisto" lang="en">University of Jyv&#xE4;skyl&#xE4;</contributor><contributor type="oppiaine" lang="fi">Markkinointi</contributor><contributor type="oppiaine" lang="en">Marketing</contributor><contributor type="oppiainekoodi">20423</contributor><subject type="other">public sector branding</subject><subject type="yso">sosiaalinen media</subject><subject type="yso">br&#xE4;ndit</subject><subject type="yso">julkinen sektori</subject><subject type="yso">markkinointi</subject><subject type="yso">br&#xE4;nd&#xE4;ys</subject><subject type="yso">julkinen hallinto</subject><subject type="yso">social media</subject><subject type="yso">brands</subject><subject type="yso">public sector</subject><subject type="yso">marketing</subject><subject type="yso">branding</subject><subject type="yso">public administration</subject><available>2023-12-19T07:40:56Z</available><issued>2023</issued><type lang="en">Master&#x2019;s thesis</type><type lang="fi">Pro gradu -tutkielma</type><identifier type="uri">https://jyx.jyu.fi/handle/123456789/92398</identifier><identifier type="urn">URN:NBN:fi:jyu-202312198393</identifier><language type="iso">en</language><rights>In Copyright</rights><rights type="copyright">&#xA9; The Author(s)</rights><rights type="accesslevel">openAccess</rights><rights type="url">https://rightsstatements.org/page/InC/1.0/</rights><permaddress type="urn">http://www.urn.fi/URN:NBN:fi:jyu-202312198393</permaddress><file bundle="ORIGINAL" href="https://jyx.jyu.fi/bitstream/123456789/92398/1/URN%3aNBN%3afi%3ajyu-202312198393.pdf" name="URN:NBN:fi:jyu-202312198393.pdf" type="application/pdf" length="488826" sequence="1"/><recordID>123456789_92398</recordID></qualifieddc>
id jyx.123456789_92398
language eng
last_indexed 2024-09-03T10:50:20Z
main_date 2023-01-01T00:00:00Z
main_date_str 2023
online_boolean 1
online_urls_str_mv {"url":"https:\/\/jyx.jyu.fi\/bitstream\/123456789\/92398\/1\/URN%3aNBN%3afi%3ajyu-202312198393.pdf","text":"URN:NBN:fi:jyu-202312198393.pdf","source":"jyx","mediaType":"application\/pdf"}
oppiainekoodi_txtF 20423
publication_first_indexed 2023-12-19T21:00:41Z
publishDate 2023
record_format qdc
source_str_mv jyx
spellingShingle Kyösti, Senni Public Sector Branding and Social Media Use public sector branding sosiaalinen media brändit julkinen sektori markkinointi brändäys julkinen hallinto social media brands public sector marketing branding public administration
subject_txtF Markkinointi
thumbnail https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_92398&index=0&size=large
title Public Sector Branding and Social Media Use
title_full Public Sector Branding and Social Media Use
title_fullStr Public Sector Branding and Social Media Use Public Sector Branding and Social Media Use
title_full_unstemmed Public Sector Branding and Social Media Use Public Sector Branding and Social Media Use
title_short Public Sector Branding and Social Media Use
title_sort public sector branding and social media use
title_txtP Public Sector Branding and Social Media Use
topic public sector branding sosiaalinen media brändit julkinen sektori markkinointi brändäys julkinen hallinto social media brands public sector marketing branding public administration
topic_facet branding brands brändit brändäys julkinen hallinto julkinen sektori marketing markkinointi public administration public sector public sector branding social media sosiaalinen media
url https://jyx.jyu.fi/handle/123456789/92398 http://www.urn.fi/URN:NBN:fi:jyu-202312198393
work_keys_str_mv AT kyöstisenni publicsectorbrandingandsocialmediause

Similar Items