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[{"key": "dc.contributor.advisor", "value": "Luoma-aho, Vilma", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kondratjeff, Sanna", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-12-19T05:38:20Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-12-19T05:38:20Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/92393", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n maisterintutkielman tarkoituksena on tarkastella, millainen maine kuntayhtym\u00e4ll\u00e4 on keskeisten sidosryhmien keskuudessa. Tutkimuksessa mainetta mitataan seitsem\u00e4n ulottuvuuden perusteella, jotka pohjautuvat kuntien mainemittariin. Mainetta on tutkittu julkisen sektorin organisaatioiden ja kuntien osalta, mutta tiett\u00e4v\u00e4sti tieteellist\u00e4 tutkimusta kuntayhtymien maineesta ei ole tehty.\n\nTutkimuskysymykset olivat: 1) Millainen on kuntayhtym\u00e4n maine seitsem\u00e4n maineen ulottuvuuden perusteella? 2) Mitk\u00e4 tekij\u00e4t rakentavat kuntayhtym\u00e4n mainetta? Teoreettinen viitekehys k\u00e4sittelee mielikuvien rakentumista, tunnettuuden sek\u00e4 sidosryhmien kokemusten ja odotusten merkityst\u00e4 maineen rakentumiseen, julkisen sektorin maineen yleispiirteit\u00e4 sek\u00e4 julkisen sektorin ja kuntien maineen mittaamista. Tutkimuskysymyksi\u00e4 l\u00e4hestyt\u00e4\u00e4n tapausorganisaation ja sen keskeisten sidosryhmien n\u00e4k\u00f6kulmasta. Tutkimus edustaa m\u00e4\u00e4r\u00e4llist\u00e4 tutkimusta, ja aineistona k\u00e4ytet\u00e4\u00e4n vuonna 2020 toteutettua kyselytutkimusta. Aineiston koko oli yhteens\u00e4 587 vastaajaa, joista sis\u00e4isten sidosryhmien edustajia oli 344 ja ulkoisten sidosryhmien 243. Teorian pohjalta muodostettiin yhteens\u00e4 kahdeksan hypoteesia, jotka testattiin m\u00e4\u00e4r\u00e4llisi\u00e4 menetelmi\u00e4 hy\u00f6dynt\u00e4en. Kahdeksasta hypoteesista viisi hyv\u00e4ksyttiin.\n\nTulosten mukaan kuntayhtym\u00e4n maine oli hyv\u00e4, ja mainearvion keskiarvo oli 3,7. Maineen vahvuuksina olivat erityisesti \u201dvastuullisuus, l\u00e4pin\u00e4kyvyys ja eettisyys\u201d, \u201dasiantuntijuus ja palveluiden laatu\u201d sek\u00e4 \u201dtunnettuus ja julkinen kuva\u201d. Kuntayhtym\u00e4 sai paremmat mainearviot ulkoisilta kuin sis\u00e4isilt\u00e4 sidosryhmilt\u00e4. Julkisen sektorin maineen yleispiirteist\u00e4 kuntayhtym\u00e4n maineessa n\u00e4kyi selkeimmin korkea luotettavuus. My\u00f6nteiset henkil\u00f6kohtaiset kokemukset ja tunnettuus olivat positiivisesti yhteydess\u00e4 sidosryhmien antamaan mainearvioon. Sidosryhmien mainearvio vaihteli heid\u00e4n tulevaisuuden odotusten mukaan. Tulokset toimivat kuntayhtym\u00e4n maineenhallinnan tukena ja antavat lis\u00e4tietoa kuntayhtymien maineesta ja siihen vaikuttavista tekij\u00f6ist\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2023-12-19T05:38:20Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-12-19T05:38:20Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "127", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Kuntayhtym\u00e4n maine : HSY:n maine keskeisten sidosryhmien keskuudessa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202312198388", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "public", "language": "", "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "student", "language": "", "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3131", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sidosryhm\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "maine", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kunnat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuntayhtym\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mielikuvat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "julkinen sektori", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "maineenhallinta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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