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[{"key": "dc.contributor.advisor", "value": "Clements, Kati", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Anttila, Jasper", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-12-18T07:03:07Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-12-18T07:03:07Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/92372", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Teko\u00e4lyn k\u00e4ytt\u00f6 ja potentiaali on kasvanut valtavasti tuoden yrityksille monia uusia tapoja vaikuttaa kuluttajiin ja vuorovaikuttaa heid\u00e4n kanssaan. Teko\u00e4lyn ollessa suhteellisen uusi konsepti, kaikilla markkinoijilla ei ole ymm\u00e4rryst\u00e4 siit\u00e4, mit\u00e4 mahdollisuuksia teko\u00e4ly voi markkinointiin tuoda. T\u00e4ss\u00e4 kandidaatintutkielmassa tutkittiin mit\u00e4 teko\u00e4lyn hy\u00f6dynnyskohteita markkinoijalla nyky\u00e4\u00e4n on kuluttajan asiakaspolulla. N\u00e4iden hy\u00f6dynnyskohteiden k\u00e4sittely oli rajattu kuluttajamarkkinointiin j\u00e4tt\u00e4en yritysten v\u00e4linen markkinointi k\u00e4sittelyn ulkopuolelle. Tutkielma toteutettiin kuvailevana kirjallisuuskatsauksena. Tutkielmassa havaittiin teko\u00e4lyn tarjoavan yrityksille tapoja ymm\u00e4rt\u00e4\u00e4 heid\u00e4n asiakkaitaan paremmin, ennustaa heid\u00e4n k\u00e4ytt\u00e4ytymist\u00e4\u00e4n, olemaan yhteydess\u00e4 asiakkaisiin ja vaikuttaa asiakaskokemukseen. Tutkielmassa selvisi ett\u00e4, teko\u00e4ly\u00e4 voidaan hy\u00f6dynt\u00e4\u00e4 kuluttajan asiakaspolun jokaisessa vaiheessa ottamalla k\u00e4ytt\u00f6\u00f6n suositusj\u00e4rjestelmi\u00e4, chatbotteja ja tehostamalla markkinointia jalostamalla suuresta m\u00e4\u00e4r\u00e4st\u00e4 dataa hy\u00f6dyllist\u00e4 informaatiota markkinoinnin k\u00e4ytt\u00f6\u00f6n.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The use and potential of artificial intelligence have tremendously expanded offering businesses various new opportunities to impact consumers and interact with them. Artificial intelligence being a relatively new concept, comprehensive understanding of its myriad possibilities in marketing is not universal among marketers. This bachelor\u2019s thesis explored the ways marketers can use artificial intelligence in consumers customer journey. The handling of the utilization targets was limited to consumer marketing leaving business-to-business marketing outside the scope of processing. The study was conducted as a descriptive literature review. The thesis observed that artificial intelligence offers methods to better understand company\u2019s customers, predict their behavior, interact with them, and influence the customer experience. The thesis revealed that artificial intelligence can be utilized in all phases of customer journey by applying recommendation systems and chatbots and enhancing marketing by extracting useful insights from datasets.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2023-12-18T07:03:07Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-12-18T07:03:07Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "29", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakaspolku", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "suositusj\u00e4rjestelm\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Teko\u00e4lyn hy\u00f6dynt\u00e4minen kuluttajan asiakaspolulla", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202312188367", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "chattibotit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "teko\u00e4ly", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "koneoppiminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakaskokemus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajak\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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