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[{"key": "dc.contributor.advisor", "value": "Frank, Lauri", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "M\u00e4kel\u00e4, Jori", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-12-15T12:25:40Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-12-15T12:25:40Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/92359", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Verkkokauppa mullistaa kuluttajakauppaa ja kuluttajat omaksuvat verkon ostokanavia s\u00e4\u00e4st\u00e4\u00e4kseen aikaa, helpottaakseen arkeaan, tavoittaakseen suuremmat valikoimat ja hy\u00f6ty\u00e4kseen verkon hintakilpailusta. Ruoan verkkokauppa on kuitenkin kasvattanut suosiota hitaasti. Huolimatta k\u00e4ytt\u00f6\u00f6noton lis\u00e4\u00e4ntymisest\u00e4 COVID-19-pandemian aikana, monet kuluttajat ovat edelleen haluttomia ostamaan elintarvikkeita verkosta. T\u00e4ss\u00e4 artikkelissa tutkitaan tekij\u00f6it\u00e4, jotka lannistavat kuluttajia ostamasta ruokaa verkosta. Aikaisempi kirjallisuus katselmoidaan systemaattisessa kirjallisuuskatsauksessa ja l\u00f6yd\u00f6ksist\u00e4 esitet\u00e4\u00e4n synteesi. My\u00f6hempi empiirinen tutkimus pohjautuu kirjallisuuskatsauksen l\u00f6yt\u00f6ihin. Kahdeksalla puolistrukturoidulla haastattelulla ker\u00e4ttiin laadullista aineistoa suomalaisista kuluttajista, jotka eiv\u00e4t tee ruokaostoksia verkossa. Fenomenografisen tutkimuksen tavoitteena oli ymm\u00e4rt\u00e4\u00e4 osallistujien k\u00e4sityksi\u00e4 ruoan verkkokaupasta ja vastata siihen, mink\u00e4 tekij\u00f6iden takia he eiv\u00e4t tee ruokaostoksia verkossa. Empiirisen datan temaattisessa analyysiss\u00e4 k\u00e4ytettiin induktiivisten ja deduktiivisten menetelmien yhdistelm\u00e4\u00e4. Avainteemat, jotka vaikuttavat ep\u00e4suotuisasti osallistujien aikomuksiin ja haluihin ostaa ruokaa verkosta, johdettiin l\u00f6yd\u00f6ksist\u00e4 ja esitet\u00e4\u00e4n UTAUT2-mallista johdetussa teoreettisessa viitekehyksess\u00e4. Havaintoja ty\u00f6nt\u00e4vist\u00e4, vet\u00e4vist\u00e4 ja ankkuroivista voimista, jotka vaikuttavat osallistujien p\u00e4\u00e4t\u00f6kseen perinteisen ruokaostamisen ja ruoan verkko-ostamisen v\u00e4lill\u00e4 k\u00e4sitell\u00e4\u00e4n pohdinnoissa. Tutkimuksen l\u00f6yd\u00f6kset vahvistavat aikaisempaa tutkimusta, jonka mukaan monet huolenaiheet est\u00e4v\u00e4t kuluttajia ostamasta ruokaa verkosta. Kuluttajat ovat huolissaan pilaantuvien elintarvikkeiden laadusta ja lis\u00e4palvelumaksuista harkitessaan ruoan verkko-ostamista. Osallistujat my\u00f6s osoittivat rajallista tiet\u00e4myst\u00e4 ruoan verkkokaupasta, mik\u00e4 heikent\u00e4nee palveluiden potentiaalista vetovoimaa. Ruokaostaminen on eritt\u00e4in tottumuksellista, ja osallistujat kuvasivat rutiininomaista ostok\u00e4ytt\u00e4ytymist\u00e4. Syv\u00e4lle juurtuneet tavat saattavat toimia ankkuroivina tekij\u00f6in\u00e4. Jotkut osallistujat olivat pyrkineet optimoimaan tavanomaista ruokaostamistaan. Tyytyv\u00e4isyys tavanomaiseen ruokaostamiseen oli tyypillist\u00e4, eiv\u00e4tk\u00e4 osallistujat kokeneet ty\u00f6nt\u00e4vi\u00e4 voimia, jotka motivoisivat heit\u00e4 ostamaan ruokaa verkosta. Osallistujat kykeniv\u00e4t hahmottamaan etuja ruoan verkko-ostamisessa ja pitiv\u00e4t sit\u00e4 mahdollisesti hy\u00f6dyllisen\u00e4 ja arvokkaana palveluna oikeissa olosuhteissa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "E-commerce is transforming consumer shopping, with customers embracing online channels for their time saving, convenience, wider assortment, and increased price competition. However, online grocery shopping (OGS) has struggled to gain popularity. Despite a surge in adoption during the COVID-19 pandemic, many consumers remain reluctant to buy groceries online. The current paper investigates the factors that deter consumer adoption of OGS. Previous literature is systematically reviewed, and a synthesis of the findings is presented. Theoretical groundwork for the subsequent empirical study is laid out in the literature review. Semi-structured interviews were used to collect qualitative data from a sample of eight Finnish consumers who reject the idea of OGS. The phenomenographic research aimed to understand the participants\u2019 perceptions of OGS to answer what deters them from adopting OGS. A combination of inductive and deductive methods were used in a thematic analysis of the empirical data. Key themes that negatively influence participants' intentions and desires to purchase groceries online were derived from the data and presented in a theoretical framework derived from the UTAUT2 model. Findings regarding push, pull, and mooring factors involved in the transition from conventional grocery shopping to OGS are discussed. The current findings corroborate earlier research that a variety of consumer concerns impede OGS adoption. Consumers are concerned about the quality of perishable products and additional service fees when contemplating OGS. Participants also displayed limited knowledge of online grocery services, which may weaken potential pull motivators. Grocery shopping is highly habitual, and participants described routine shopping behaviors. Ingrained habits may function as mooring factors. Some participants had made efforts to optimize their offline grocery shopping. Complacency with conventional grocery shopping was typical, and participants lacked push motivators that would compel them to adopt OGS. Participants could conceive advantages of OGS and viewed it as a potentially useful and valuable service under the right circumstances.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2023-12-15T12:25:40Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-12-15T12:25:40Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "101", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "online grocery shopping", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "e-grocery", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "online grocery services", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "electronic grocery shopping", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "technology adoption", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Deterrents of online grocery shopping : a phenomenographic study of Finnish consumer perceptions", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202312158352", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkokauppa", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajak\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "p\u00e4ivitt\u00e4istavarat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "elintarvikkeet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ostaminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "p\u00e4ivitt\u00e4istavarakauppa", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "electronic commerce", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "consumer behaviour", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "convenience goods", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "foodstuffs", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "purchasing", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "trade with convenience goods", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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