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[{"key": "dc.contributor.advisor", "value": "Frank, Lauri", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Heikkinen, Elias", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-12-12T07:30:46Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-12-12T07:30:46Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/92249", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkielman tavoitteena on tuottaa tietoa kuluttajien kokemuksista digitaalisiin showroomeihin liittyen ja kartoittaa niiden merkityst\u00e4 ostoprosessin eri vaiheisiin. Tutkimuksen kohteena olivat huonekaluliikkeiden digitaaliset showroomit, joita k\u00e4ytettiin joko verkkokaupoissa tai mobiilisovelluksissa. Tutkimuksessa toteutettiin kirjallisuuskatsaus ja empiirinen osio. Digitaalisten showroomien lis\u00e4\u00e4ntyminen ja kehittyminen verkkokaupoissa ja mobiilisovelluksissa mahdollistavat tuotteen paremman ja monipuolisemman tarkastelun. Digitaaliset showroomit ovat viime vuosina ottaneet merkitt\u00e4vi\u00e4 harppauksia eteenp\u00e4in, mutta niiden toimintaa ja merkityst\u00e4 kuluttajille ei ole tutkittu. Tutkimuksen empiirinen osio toteutettiin fenomenografisena tutkimuksena hy\u00f6dynt\u00e4en puolistrukturoituja teemahaastatteluja. Haastattelurunko luotiin kirjallisuuskatsauksessa esiin nousseiden teemojen pohjalta, jossa keski\u00f6ss\u00e4 olivat digitaaliset showroomit yhdistettyn\u00e4 kuluttajien ostoprosessiin. Tutkimuksessa haastateltiin yhteens\u00e4 seitsem\u00e4\u00e4 20-30-vuotiasta henkil\u00f6\u00e4, joilla oli kokemusta huonekaluliikkeiden digitaalisista showroomeista. Haastatteluiden ensimm\u00e4isess\u00e4 osassa kartoitettiin haastateltavien kulutustottumuksia ja kokemuksia digitaalisista showroomeista ja niiden ominaisuuksista. Haastatteluiden toinen, kerronnallisempi, osa puolestaan keskittyi digitaalisten showroomien merkitykseen kuluttajien ostoprosessiin ja sen eri vaiheisiin. Aineiston analysoinnissa hy\u00f6dynnettiin teemoittelua ja narratiivista analyysia. Aineiston perusteella havaittiin digitaalisten showroomien olevan merkityksellisi\u00e4 ostoprosessin kolmessa vaiheessa. Digitaalisten showroomien toimivuus koettiin yleisell\u00e4 tasolla hyv\u00e4ksi, mutta toimimattomuus, showroomin hitaus ja vaikeak\u00e4ytt\u00f6isyys vaikuttivat negatiivisesti asiakaskokemukseen. Showroomien ominaisuudet ja niiden k\u00e4ytt\u00f6tarkoitus vaihtelivat eri toimialojen v\u00e4lill\u00e4 sek\u00e4 my\u00f6s samalla toimialalla toimivien eri liikkeiden v\u00e4lill\u00e4. Showroomien merkitys haastateltavien ostoprosessiin oli vaihtelevaa ja tyytyv\u00e4isyys asiakaskokemukseen vaihteli haastateltavien v\u00e4lill\u00e4. T\u00e4m\u00e4 tutkimus tuottaa tietoa havaittuun tutkimusaukkoon digitaalisista showroomeista ja niiden merkityksest\u00e4 kuluttajien ostoprosessiin ja sen eri vaiheisiin.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This thesis aims to provide information about consumers\u2019 experiences with digital showrooms and map out the effects of digital showrooms in the purchase process. The focus of the research was on digital showrooms of furniture stores which could be used in online stores or mobile applications. The study comprises of a literature review and an empirical study. The increase in digital showrooms and their improvement allows consumers to view items in more comprehensive ways than before. Within the recent years showrooms have taken leaps forward but their functionality and effectiveness from the consumer perspective has not been studied. The empirical part of the study was conducted using semi-structured thematic interviews. The interview body was created based on themes that were deemed significant in the literature review with emphasis on digital showrooms and their effects on the consumer purchase process. Altogether seven 20-30-year-olds who had experience in using the digital showrooms of furniture stores were interviewed. The first part of the interview was aimed towards mapping out the interviewees\u2019 consumption habits and experiences with digital showrooms and their features. The second more narrative part of the interview focused on the usage of digital showrooms as a part of the purchase process with focus on the effects the showroom had in different phases of the purchase process. The answers were analysed using thematic and narrative analysis. The answers showed that digital showrooms were impactful in three phases of the purchase process. The functionality of the showrooms was overall considered good but if the showroom was slow, difficult to use or otherwise dysfunctional it affected the customer experience negatively. The features and use cases of the showrooms varied between industries and also between businesses within the same industry. The effect the digital showroom had on the interviewees\u2019 purchase process varied between interviewees. This thesis provides information into a detected research gap on digital showrooms and their effects on consumer purchase process and the phases of said process.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2023-12-12T07:30:46Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-12-12T07:30:46Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "55", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Kuluttajien kokemukset digitaalisten showroomien vaikutuksesta ostoprosessin eri vaiheissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202312128249", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakaskokemus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajak\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kokemukset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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