”It’s gonna be a given to have organic cotton in a dress” : a multimodal analysis of the green marketing of leading fast fashion brands on Twitter

”It’s gonna be a given to have organic cotton in a dress” a multimodal analysis of the green marketing of leading fast fashion brands on Twitter

Bibliographic Details
Main Author: Szilvay, Elina
Other Authors: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, Jyväskylän yliopisto, University of Jyväskylä, Englannin kieli, English, 301
Format: Master's thesis
Language:eng
Published: 2023
Subjects:
multimodal discourse analysis
green marketing
fast fashion
sosiaalinen media
Twitter
semiotiikka
multimodaalisuus
vaateteollisuus
brändit
social media
semiotics
multimodality
clothing industry
brands
Online Access: https://jyx.jyu.fi/handle/123456789/91841
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author Szilvay, Elina
author2 Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies Jyväskylän yliopisto University of Jyväskylä Englannin kieli English 301
author_facet Szilvay, Elina Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies Jyväskylän yliopisto University of Jyväskylä Englannin kieli English 301 Szilvay, Elina
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spellingShingle Szilvay, Elina ”It’s gonna be a given to have organic cotton in a dress” : a multimodal analysis of the green marketing of leading fast fashion brands on Twitter multimodal discourse analysis green marketing fast fashion sosiaalinen media Twitter semiotiikka multimodaalisuus vaateteollisuus brändit social media semiotics multimodality clothing industry brands
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title ”It’s gonna be a given to have organic cotton in a dress” : a multimodal analysis of the green marketing of leading fast fashion brands on Twitter
title_full ”It’s gonna be a given to have organic cotton in a dress” : a multimodal analysis of the green marketing of leading fast fashion brands on Twitter
title_fullStr ”It’s gonna be a given to have organic cotton in a dress” : a multimodal analysis of the green marketing of leading fast fashion brands on Twitter ”It’s gonna be a given to have organic cotton in a dress” : a multimodal analysis of the green marketing of leading fast fashion brands on Twitter
title_full_unstemmed ”It’s gonna be a given to have organic cotton in a dress” : a multimodal analysis of the green marketing of leading fast fashion brands on Twitter ”It’s gonna be a given to have organic cotton in a dress” : a multimodal analysis of the green marketing of leading fast fashion brands on Twitter
title_short ”It’s gonna be a given to have organic cotton in a dress”
title_sort it s gonna be a given to have organic cotton in a dress a multimodal analysis of the green marketing of leading fast fashion brands on twitter
title_sub a multimodal analysis of the green marketing of leading fast fashion brands on Twitter
title_txtP ”It’s gonna be a given to have organic cotton in a dress” : a multimodal analysis of the green marketing of leading fast fashion brands on Twitter
topic multimodal discourse analysis green marketing fast fashion sosiaalinen media Twitter semiotiikka multimodaalisuus vaateteollisuus brändit social media semiotics multimodality clothing industry brands
topic_facet Twitter brands brändit clothing industry fast fashion green marketing multimodaalisuus multimodal discourse analysis multimodality semiotics semiotiikka social media sosiaalinen media vaateteollisuus
url https://jyx.jyu.fi/handle/123456789/91841 http://www.urn.fi/URN:NBN:fi:jyu-202311097877
work_keys_str_mv AT szilvayelina itsgonnabeagiventohaveorganiccottoninadressamultimodalanalysisofthegreenmarketingof

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