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consumer behaviour
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http://www.yso.fi/onto/yso/p5878
http://www.yso.fi/onto/yso/p8576
http://www.yso.fi/onto/yso/p3625
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Vanha-Aho, Maija
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Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
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Vanha-Aho, Maija
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
Vanha-Aho, Maija
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Vanha-Aho, Maija
Effects of micro-influencer marketing on Z-generation behavior
micro-influencer marketing
source credibility theory
social media marketing
z-sukupolvi
sosiaalinen media
markkinointi
kuluttajakäyttäytyminen
mainonta
generation z
social media
marketing
consumer behaviour
advertising
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Markkinointi
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https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_89306&index=0&size=large
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Effects of micro-influencer marketing on Z-generation behavior
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Effects of micro-influencer marketing on Z-generation behavior
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Effects of micro-influencer marketing on Z-generation behavior
Effects of micro-influencer marketing on Z-generation behavior
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Effects of micro-influencer marketing on Z-generation behavior
Effects of micro-influencer marketing on Z-generation behavior
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Effects of micro-influencer marketing on Z-generation behavior
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effects of micro influencer marketing on z generation behavior
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Effects of micro-influencer marketing on Z-generation behavior
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micro-influencer marketing
source credibility theory
social media marketing
z-sukupolvi
sosiaalinen media
markkinointi
kuluttajakäyttäytyminen
mainonta
generation z
social media
marketing
consumer behaviour
advertising
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advertising
consumer behaviour
generation z
kuluttajakäyttäytyminen
mainonta
marketing
markkinointi
micro-influencer marketing
social media
social media marketing
sosiaalinen media
source credibility theory
z-sukupolvi
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http://www.urn.fi/URN:NBN:fi:jyu-202309295324
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