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[{"key": "dc.contributor.advisor", "value": "Nissi, Riikka", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Niitti, Terhi", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-09-12T05:35:39Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-09-12T05:35:39Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/89042", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 tutkimus tarkastelee taitelija-kehitt\u00e4jien verkkosivulla esiintyvi\u00e4 palvelukuvauksia kahdesta n\u00e4k\u00f6kulmasta. Ensinn\u00e4kin tavoitteena on selvitt\u00e4\u00e4, millaisin kielellisin keinoin yrityksille suunnatut palvelut tuotteistetaan taiteilija-kehitt\u00e4jien verkkosivuilla. Toiseksi tavoitteena on tarkastella, millaisia diskursseja verkkosivujen palvelukuvauksissa ilmenee. Aihe on ajankohtainen, sill\u00e4 taiteen ja luovuuden merkitys ty\u00f6el\u00e4m\u00e4ss\u00e4 on lis\u00e4\u00e4ntynyt osana ty\u00f6el\u00e4m\u00e4n muutoskulkuja ja taiteilija-kehitt\u00e4jien ammattikunta on vasta muotoutumassa. Heid\u00e4n tarjoamansa palvelut eiv\u00e4t ole yleisesti tunnettuja, vaan niit\u00e4 on sanallistettava usein eri tavoin, mik\u00e4 tekee aiheesta hyvin kiinnostavan kielentutkimuksen n\u00e4k\u00f6kulmasta.\nAineisto koostuu kuuden taiteilija-kehitt\u00e4j\u00e4ammattilaisen verkkosivujen osioista, joissa esitell\u00e4\u00e4n yrityksen toimintaideaa ja ty\u00f6el\u00e4m\u00e4lle suunnattuja palveluja. Tutkimus hy\u00f6dynt\u00e4\u00e4 tuotteistamisen keinojen tarkastelussa sis\u00e4ll\u00f6nanalyysi\u00e4 ja diskurssien tarkastelussa diskurssianalyysi\u00e4.\nTutkimus osoittaa, ett\u00e4 taiteilija-kehitt\u00e4jien palvelut on tuotteistettu nelj\u00e4ll\u00e4 keinolla, joita ovat 1. asiakaskunnan valitseminen, 2. ongelman rakentaminen 3. palvelulupauksen antaminen sek\u00e4 4. palvelun m\u00e4\u00e4rittely. Palveluiden esittelemisess\u00e4 k\u00e4ytet\u00e4\u00e4n puolestaan kolmea eri diskurssia: 1. talousdiskurssia 2. yhteis\u00f6llisyyden diskurssia sek\u00e4 3. hyvinvointidiskurssia. Tutkimuksen perusteella vaikuttaa silt\u00e4, ett\u00e4 luovuuden ja vuorovaikutuksen tuotteistamisen keinot ja tuotteistamisaste vaihtelevat eri toimijoiden v\u00e4lill\u00e4, mutta kaikilta verkkosivuilta l\u00f6ytyi tunnistettavia, yhteisi\u00e4 tuotteistamisen piirteit\u00e4. Taiteilija-kehitt\u00e4jien k\u00e4ytt\u00e4m\u00e4t diskurssit puolestaan kytkeytyiv\u00e4t laajempiin yhteiskunnassa vireill\u00e4 \noleviin ty\u00f6el\u00e4m\u00e4keskusteluihin, kuten ty\u00f6n rationalisointiin, sitouttamispuheeseen sek\u00e4 uushenkiseen ty\u00f6h\u00f6n. Yritysasiakkaiden houkutteleminen uuden palvelutuotteen pariin tapahtuu siis nykyisi\u00e4 ty\u00f6el\u00e4m\u00e4keskustelujen juonteita hy\u00f6dynt\u00e4en.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2023-09-12T05:35:39Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-09-12T05:35:39Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "55", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "taiteilija-kehitt\u00e4j\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "palvelutuote", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "organisaation kehitt\u00e4minen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "uusi ty\u00f6", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "soveltava kieli", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\u201dLuovuus osaksi businesta\u201d : tuotteistamisen keinot ja diskurssit taiteilija-kehitt\u00e4jien verkkosivujen palvelukuvauksissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202309125068", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Soveltavan kielitieteen maisteriopinnot", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Master's Degree Programme in Applied Linguistics", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": 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