24 strings bass solo following the footsteps of successful YouTube-musicians in creating and building personal brands of YouTube

Bibliographic Details
Main Author:	Kujanen, Päivi
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format:	Master's thesis
Language:	eng
Published:	2023
Subjects:	personal branding process Youtube musicians henkilöbrändäys brändit brändäys YouTube markkinointi musiikki musiikkimarkkinat muusikot musiikkiteollisuus musiikkiala personal branding brands branding marketing music music market musicians music industry music trade
Online Access:	https://jyx.jyu.fi/handle/123456789/88886

Description
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