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[{"key": "dc.contributor.advisor", "value": "Salmikangas, Anna-Katriina", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Asunmaa, Viola", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-09-05T05:59:38Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-09-05T05:59:38Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/88877", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n laadullisen tapaustutkimuksen tarkoituksena on selvitt\u00e4\u00e4 European Para Youth Games 2022 -tapahtuman merkityksi\u00e4 sidosryhmille, kuten j\u00e4rjest\u00e4jille ja yhteisty\u00f6kumppaneille sek\u00e4 l\u00e4hialueen toimijoille. European Para Youth Games (EPYG) on nuorille vammaisurheilijoille j\u00e4rjestett\u00e4v\u00e4 kansainv\u00e4linen monilajikilpailu, joka j\u00e4rjestettiin Suomessa, Pajulahden liikuntakeskuksessa 27.6.\u20134.7.2022. Tutkimuksella halutaan lis\u00e4t\u00e4 ymm\u00e4rryst\u00e4 siit\u00e4, millaisia vaikutuksia paraurheilutapahtumilla on l\u00e4hiymp\u00e4rist\u00f6\u00f6ns\u00e4 ja laajemmin yhteiskuntaan sek\u00e4 siit\u00e4, millaisiksi eri sidosryhm\u00e4t kokevat tapahtuman vaikutukset. Lis\u00e4ksi tutkin, miksi yhteisty\u00f6kumppanit tukevat tapahtumaa ja millaisia merkityksi\u00e4 he tapahtumaan liitt\u00e4v\u00e4t. Tutkimuksen tavoitteena on tuottaa uutta tietoa paraurheilutapahtumien vaikutuksista yhdenvertaisuuden edist\u00e4miseen ja vammaisten henkil\u00f6iden asemaan yhteiskunnassa.\n\nTutkimuksen teoreettinen viitekehys rakennettiin hy\u00f6dynt\u00e4en Preussin (2007) ja Dicksonin ym. (2011) m\u00e4\u00e4ritelmi\u00e4 ja teoriaa urheilutapahtumien legacysta. Urheilutapahtuman legacylla tarkoitetaan suunniteltuja tai suunnittelemattomia, positiivisia tai negatiivisia, aineellisia tai aineettomia rakenteita, jotka ovat muodostuneet urheilutapahtuman ansiosta, mutta kest\u00e4v\u00e4t pidemp\u00e4\u00e4n kuin itse tapahtuma (Preuss 2007, 211). Aiempi tutkimus paraurheilutapahtumien legacysta perustuu p\u00e4\u00e4osin 2000-luvulla j\u00e4rjestettyihin paralympialaisiin ja niist\u00e4 raportoituihin aineettomiin ja aineellisiin vaikutuksiin yhteiskuntaan. Viitekehys urheilusponsoroinnin ymp\u00e4rill\u00e4 taas pohjautuu Alajan (2000) tutkimuksiin. Tutkimuksen aineisto koostuu seitsem\u00e4st\u00e4 teemahaastattelusta, jotka on toteutettiin tapahtuman j\u00e4rjest\u00e4j\u00e4tahoille, kolmelle tapahtuman yhteisty\u00f6kumppanille, Lahden kaupungin liikuntapalveluille ja Lahden vammaisneuvostolle. Haastatteluissa organisaatiot pohtivat EPYG 2022 -tapahtuman vaikutuksia ja sen merkityst\u00e4 yhteiskunnan eri tasoille. Tutkimusaineisto luokiteltiin teoriasidonnaisesti ja teorian pohjalta p\u00e4\u00e4luokiksi muodostuivat sponsoroitavan kohteen valinta, sponsoroinnin hy\u00f6dyt yritykselle, tapahtuman aineettomat ja aineelliset vaikutukset sek\u00e4 vaikutusten suunnitteleminen. \n\nJ\u00e4rjest\u00e4j\u00e4tahojen antamissa merkityksiss\u00e4 korostuivat muun muassa urheilijat, Suomen ja Pajulahden imago tapahtumanj\u00e4rjest\u00e4j\u00e4n\u00e4, paraurheilun profiilin nosto sek\u00e4 yhdenvertaisuus esimerkiksi urheilumahdollisuuksissa. Yhteisty\u00f6kumppanien antamissa merkityksiss\u00e4 l\u00e4pileikkaavia teemoja taas olivat tapahtuman kanssa yhtenev\u00e4t arvot, kuten paikallisuus ja urheilun tukeminen sek\u00e4 verkostoituminen ja br\u00e4ndi-imagon parantaminen. Taloudellinen tai markkinoinnillinen hy\u00f6ty ei ollut yrityksille yhteisty\u00f6kumppanuudessa niink\u00e4\u00e4n t\u00e4rke\u00e4\u00e4. Lahden alueen toimijoiden mukaan Pajulahti on hyv\u00e4 lis\u00e4 alueelle, mutta siell\u00e4 j\u00e4rjestett\u00e4vien urheilutapahtumien toivottiin n\u00e4kyv\u00e4n enemm\u00e4n lahtelaisille. Laajemmalla n\u00e4kyvyydell\u00e4 paraurheilutapahtumista voitaisiin saada aikaan suurempia hy\u00f6tyj\u00e4 esimerkiksi tapahtuman l\u00e4hiymp\u00e4rist\u00f6ss\u00e4 asuville vammaisille henkil\u00f6ille.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The purpose of this qualitative case study was to examine what kinds of meanings the organizers, sponsors, local disabled community, and other stakeholders give to organizing European Para Youth Games 2022 in Pajulahti, Finland. European Para Youth Games (EPYG) is an international, multi-sport event for young athletes with disabilities. The 2022 event took place in Pajulahti from 27.6. to 4.7.2022. The aim of this study is to increase the understanding of what kind of legacy para sport events have in their local surroundings and society, by studying how the stakeholders perceive its impact. Additionally, the aim is to study why the sponsors have chosen to support para sports and what meaning they give to the event. The study seeks to provide new knowledge on the impact of para sport events on enhancing equality and parity, and the social status of the disabled community.\n\nThe theoretical framework was based on Preuss\u2019 (2007) and Dickson\u2019s et. al. (2011, 295) definitions and theory about paralympic legacy. In the context of sport events, legacy means \u201call planned and unplanned, positive and negative, tangible and intangible structures created for and by a sport event that remain longer than the event itself\u201d (Preuss 2007, 211). The framework for sport sponsorships was based mainly on Alaja\u2019s (2000) theory. The data was collected through seven thematic interviews of representatives of two organizing bodies, three sponsors, the providers of adapted sport at the city government of Lahti, and representatives of local assembly of persons with disabilities. The interviews focused on the stakeholder\u2019 experiences on the legacy of EPYG as well as their thoughts on how to extend the impacts of the event. The research data was analyzed using thematic analysis in a theory-based manner. The themes are choosing the sponsorships and the benefits of the sponsorship for the company, tangible and intangible impacts of the event, and the planning for the legacy.\n\nThis study indicated that the most important aspects for the organizing bodies when planning the event are the athletes, the image of Pajulahti and Finland as an event host, para sport\u2019s social status, and parity concerning, for example, sport facilities and possibilities. The stakeholders\u2019 reasons behind cooperating with EPYG were related to shared values, supporting the local community, networking with other companies in the area and improving company\u2019s brand. Benefitting financially or using sponsorship as a way of marketing was not that important for the companies. The organizations based in the region felt that Pajulahti is a valuable addition to Lahti area, but they hoped that sports events, like EPYG, would gain more visibility to the local citizens. Improved visibility could have wider positive impacts for the disabled community.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2023-09-05T05:59:38Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-09-05T05:59:38Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "94", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Paraurheilutapahtuma sidosryhmien silmin", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202309054908", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": 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