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[{"key": "dc.contributor.advisor", "value": "Salmikangas, Anna-Katriina", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Myllyharju, Mikael", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-08-17T05:48:58Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-08-17T05:48:58Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/88551", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n pro gradu -tutkielman tarkoituksena oli selvitt\u00e4\u00e4 suomalaista Formula 1 -luokan fanitusta. Formula 1 tunnetaan yhten\u00e4 maailman suurimmista vuosittain toistuvista urheilusarjoista, ja suomalaiset kuljettajat ovat saavuttaneet merkitt\u00e4v\u00e4\u00e4 menestyst\u00e4 Formula 1 -sarjassa. Aihetta ei ole aikaisemmin kuitenkaan tieteellisesti tutkittu Suomessa.\n\nTutkielman keskeiset k\u00e4sitteet olivat fanitus, lopputuloksen ep\u00e4varmuus, kilpailullinen tasapaino, mediaurheilu ja br\u00e4ndi. Tutkimuksessa selvitettiin millaisia suomalaiset Formula 1 -fanit ovat, miten he seuraavat Formula 1 -sarjaa, mitk\u00e4 asiat ovat heid\u00e4n kiinnostuksensa kohteita Formula 1 -sarjassa ja mit\u00e4 mielt\u00e4 he olivat Formula 1 -sarjan tilanteesta kev\u00e4\u00e4ll\u00e4 2022. Lis\u00e4ksi tutkielmassa verrattiin suomalaisten Formula 1 -fanien vastauksia kansainv\u00e4listen Formula 1 -fanitutkimuksien tuloksiin. Tutkielmassa hy\u00f6dynnettiin kvantitatiivista l\u00e4hestymistapaa ja tutkimus toteutettiin survey-kyselytutkimuksena. Tutkimusaineisto ker\u00e4ttiin maaliskuussa 2022. Tutkimukseen vastasi 243 henkil\u00f6\u00e4. Aineisto analysoitiin IBM SPSS Statistics -tilasto-ohjelmalla. Analysoinnissa k\u00e4ytettiin p\u00e4\u00e4asiassa ristiintaulukointia.\n\nKyselyyn vastanneet suomalaiset Formula 1- fanit olivat enimm\u00e4kseen miehi\u00e4. Vastaajista (64,1 %) oli alle 37-vuotiaita. Yli puolet vastaajista (56,4 %) oli korkeakoulutettuja. Vastaajat olivat seuranneet Formula 1 -sarjaa melko pitk\u00e4\u00e4n ja he olivat eritt\u00e4in kiinnostuneita sarjasta. Formula 1 -sarjaa seurattiin erityisesti viihteen ja j\u00e4nnityksen, ja kuljettajien ja tallien v\u00e4lisen kilpailun vuoksi. Vastaajat seurasivat Formula 1 -sarjaa enimm\u00e4kseen maksukanavilta. He suosivat hyvin vahvasti suomalaisia kuljettajia, joista Kimi R\u00e4ikk\u00f6sen kansansuosio n\u00e4kyi kiistattomasti tutkimuksessa. Vastaajat n\u00e4kiv\u00e4t Formula 1 -sarjan aseman kev\u00e4\u00e4ll\u00e4 2022 paremmaksi kuin viisi vuotta aiemmin ja kuvailivat sarjan sen hetkist\u00e4 asemaa my\u00f6nteisill\u00e4 adjektiiveilla.\n\nT\u00e4m\u00e4 tutkimus paljasti muutamissa asioissa poikkeavuutta suomalaisissa Formula 1 -faneissa verrattuna kansainv\u00e4liseen faniyhteis\u00f6\u00f6n. T\u00e4h\u00e4n fanikyselyyn vastasi suhteellisesti enemm\u00e4n naisia kuin kansainv\u00e4lisiin kyselyihin. Formula 1 -sarjan ymp\u00e4rist\u00f6yst\u00e4v\u00e4llisyyden suhteen suomalaiset olivat varsin eri linjoilla kansainv\u00e4lisesti verrattuna. Suomalaiset eiv\u00e4t pit\u00e4neet sit\u00e4 kovin t\u00e4rke\u00e4n\u00e4. Grand Prix -lippujen hinnoista suomalaiset olivat valmiimpia maksamaan enemm\u00e4n, kuin fanit kansainv\u00e4lisesti olivat. Poikkeavasti suosituimmaksi kilpatalliksi vastaajien keskuudessa nousi vaihtoehto; ei suosikkia. Suomalaiset eiv\u00e4t olleet yht\u00e4 innokkaita pelaamaan moottoriurheiluaiheisia videopelej\u00e4 tai ostamaan fanituotteita, kuin kansainv\u00e4liset fanit olivat. T\u00e4m\u00e4n tutkimuksen tarjoama uusi tieto suomalaisista Formula 1 -faneista, mahdollistaa jatkotutkimusaiheita suomalaisista Formula 1 -faneista. Tutkimus voi lis\u00e4t\u00e4 my\u00f6s kiinnostusta Formula 1 -sarjan muiden ilmi\u00f6iden tutkimiseen Suomessa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The aim of this master's thesis was to find out what kind of fans Finnish Formula One fans were. Formula One is known as one of the largest annual sporting series in the world, and Finnish drivers have enjoyed substantial success in the series. However, Finnish Formula One fans have not been scientifically studied before in Finland.\n\nThe main concept words used in this study were fandom, uncertainty of outcome, competitive balance, media sport, and brand. The research questions used were what kind of fans Finnish Formula One were, how did they follow Formula One, what aspects were important to them in following Formula One, what were their opinions on the state of Formula One in the spring of 2022, and how did Finnish fans differ from international fans. The methodology used was a quantitative survey conducted from late March to mid-April 2022. The collected sample consisted of 243 responses, which were analyzed using IBM SPSS Statistics software. Cross-tabulation was the primary method used during the statistical analysis process.\n\nThe Finnish Formula One fans who answered the questionnaire were predominantly male. Most respondents (64.1%) were under 37 years old, and over half of them (56.4%) had a high level of education. The respondents had been following Formula One for a considerable period. They primarily followed Formula One for the excitement and entertainment it provided, as well as for the competition between different drivers and teams. Finnish fans predominantly followed Formula One using pay-tv services. They held Finnish drivers in high regard, with Kimi R\u00e4ikk\u00f6nen being the most popular Finnish driver among Finnish fans. Finnish fans had a positive view of the state of Formula One in the spring of 2022 and believed it to be in a better state than it was five years ago.\n\nIn international comparison, Finnish fans mostly followed international trends, but they differed in certain aspects. Amongst the Finnish fans, there were more female fans compared to the international fan base. Finnish fans did not consider environmental friendliness as important for Formula One. Additionally, Finnish fans showed a higher willingness to pay for Grand Prix tickets compared to international fans. When asked about their favorite Formula One team, the most common answer among Finnish fans was \"no favorite.\" Finnish fans did not engage as much in playing motorsport video games or purchasing fan merchandise compared to international fans. The research findings of this study open possibilities for future research into Finnish Formula One fans and may generate more interest in Finland to study other phenomena related to Formula One.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2023-08-17T05:48:58Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-08-17T05:48:58Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "163", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "fanitus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "fanit", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Maailman nopein kansa : tutkimus suomalaisista Formula 1 -faneista", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202308174660", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Liikuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Sport and Health Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Liikunta- ja terveystieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Sport and Health Sciences", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Liikunnan yhteiskuntatieteet", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Social Sciences of Sport", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "5032", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "fanius", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "autourheilu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "moottoriurheilu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Formula 1 -luokka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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