Identity and internal branding : from internal brand management to brand citizenship behavior - a case study

Identity and internal branding from internal brand management to brand citizenship behavior - a case study

Bibliographic Details
Main Author: Peltola, Julia
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2023
Subjects:
brand identity
internal brand management
brand citizenship
brändit
sisäinen viestintä
yrityskuva
sisäinen markkinointi
brands
internal communication
corporate image
internal marketing
Online Access: https://jyx.jyu.fi/handle/123456789/88518
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author Peltola, Julia
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Peltola, Julia Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Peltola, Julia
author_sort Peltola, Julia
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spellingShingle Peltola, Julia Identity and internal branding : from internal brand management to brand citizenship behavior - a case study brand identity internal brand management brand citizenship brändit sisäinen viestintä yrityskuva sisäinen markkinointi brands internal communication corporate image internal marketing
subject_txtF Markkinointi
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title Identity and internal branding : from internal brand management to brand citizenship behavior - a case study
title_full Identity and internal branding : from internal brand management to brand citizenship behavior - a case study
title_fullStr Identity and internal branding : from internal brand management to brand citizenship behavior - a case study Identity and internal branding : from internal brand management to brand citizenship behavior - a case study
title_full_unstemmed Identity and internal branding : from internal brand management to brand citizenship behavior - a case study Identity and internal branding : from internal brand management to brand citizenship behavior - a case study
title_short Identity and internal branding
title_sort identity and internal branding from internal brand management to brand citizenship behavior a case study
title_sub from internal brand management to brand citizenship behavior - a case study
title_txtP Identity and internal branding : from internal brand management to brand citizenship behavior - a case study
topic brand identity internal brand management brand citizenship brändit sisäinen viestintä yrityskuva sisäinen markkinointi brands internal communication corporate image internal marketing
topic_facet brand citizenship brand identity brands brändit corporate image internal brand management internal communication internal marketing sisäinen markkinointi sisäinen viestintä yrityskuva
url https://jyx.jyu.fi/handle/123456789/88518 http://www.urn.fi/URN:NBN:fi:jyu-202308144631
work_keys_str_mv AT peltolajulia identityandinternalbrandingfrominternalbrandmanagementtobrandcitizenshipbehavioraca

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