APA (7th ed.) Citation

Peltola, J., Economics, J. U. S. o. B. a., kauppakorkeakoulu, J. y., Taloustieteet, Economics, B. a., yliopisto, J., & Jyväskylä, U. o. (2023). Identity and internal branding: From internal brand management to brand citizenship behavior - a case study.

Chicago Style (17th ed.) Citation

Peltola, Julia, Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, and University of Jyväskylä. Identity and Internal Branding: From Internal Brand Management to Brand Citizenship Behavior - a Case Study. 2023.

MLA (9th ed.) Citation

Peltola, Julia, et al. Identity and Internal Branding: From Internal Brand Management to Brand Citizenship Behavior - a Case Study. 2023.