"#CancelSpotify That's the entire tweet!" a look into cancel culture on Twitter in the case of Spotify and Joe Rogan

Viime vuosien aikana cancel-kulttuurin nimeä kantava ilmiö on yleistynyt olennaiseksi osaksi julkista keskustelua samalla aiheuttaen sekasortoa henkilöiden, organisaatioiden ja yritysten keskuudessa. Cancel-kulttuurilla viitataan moderniin aktivismin muotoon, jonka tavoitteena on sosiaalisesti syrjä...

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Main Author: Inberg, Jere
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2023
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/88375
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author Inberg, Jere
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_facet Inberg, Jere Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Inberg, Jere Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
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description Viime vuosien aikana cancel-kulttuurin nimeä kantava ilmiö on yleistynyt olennaiseksi osaksi julkista keskustelua samalla aiheuttaen sekasortoa henkilöiden, organisaatioiden ja yritysten keskuudessa. Cancel-kulttuurilla viitataan moderniin aktivismin muotoon, jonka tavoitteena on sosiaalisesti syrjäyttää tai poistaa valta-asemasta väärinkäytöksiin syyllistynyt toimija. Cancel-kulttuurin leviämistä on selitetty useilla tekijöillä kuten kuluttajien kasvaneella tietoisuudella ja vaatimuksilla yhteiskunnallisia tekoja kohtaan sekä etenkin sosiaalisessa mediassa kasvaneella polarisaatiolla. Tämän lisäksi lukuisat digitaalisten alustojen ominaisuudet, kuten algoritmit, ovat edesauttaneet cancel-kulttuurin yleistymisessä. Tästä huolimatta tutkijat eivät ole toistaiseksi saavuttaneet tyhjentävää ymmärrystä cancel-kulttuurista ja siihen johtavista tekijöistä. Tässä tutkimuksessa pyrin saavuttamaan syvällisempää ymmärrystä cancel-kulttuurista ja sitä edeltävistä vaiheista hyödyntämällä diskurssianalyysia twiitteihin, joilla ihmiset osallistuvat cancelkulttuurin. 126 twiitin aineistosta oli löydettävissä kuusi diskurssia: käytännöllisyyteen perustuvat cancel-toimenpiteet, misinformaatioon tai disinformaation perustuvat cancel-toimenpiteet, Spotifyn riittämättömään maksupolitiikkaan perustuvat cancel-toimenpiteet, yhteisöllisyyteen perustuvat cancel-toimenpiteet, cancel-kulttuurin kritiikki ja tavallisesta poikkeavaan käytökseen perustuvat cancel-toimenpiteet. Nämä löydökset tukevat aiempien tutkimuksien havaintoja ja tuovat uusia näkökulmia cancel-kulttuurissa käytettyyn kieleen liittyen. Lopussa esitän myös jatkotutkimusehdotuksia cancel-kulttuuriin liittyen. In recent years, the phenomenon of cancel culture has arisen as a prevalent part of public discourse causing turmoil for various individuals, organizations, and corporations. By cancel culture people mean a modern form of activism prevalent especially online, which seeks to socially ostracize or remove agents guilty of misdeeds from positions of power. The spread of cancel culture has been explained by factors such as consumers being both more demanding and aware of societal issues and the increase in polarization especially on social media. Various phenomena around digital platforms and the modern online discourse have also played a part in increasing such discussion. However, a more detailed understanding of cancel culture and the specific circumstances leading to it are still not clearly understood. In this study, by applying discourse analysis to tweets used to participate in cancel culture I seek to achieve a better understanding of the motives behind cancellation actions. From the data consisting of 126 tweets, six discourses were found: Cancelling based on practicality, Cancelling based on misinformation or disinformation, Cancelling based on Spotify’s inadequate payment policies, Cancelling based on communality, Criticism of cancel culture, and Cancelling as atypical behavior. These results contribute to the previous academic studies on cancel culture by providing additional details on the use of language in cancelling situations and by supporting some of the previous findings. Recommendations for further future research on cancel culture are also made.
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spellingShingle Inberg, Jere "#CancelSpotify That's the entire tweet!" : a look into cancel culture on Twitter in the case of Spotify and Joe Rogan cancel culture Spotify Joe Rogan Viestinnän johtaminen Corporate Communication 2043 diskurssianalyysi sosiaalinen media Twitter viestintä julkinen keskustelu media discourse analysis social media communication public discussion
title "#CancelSpotify That's the entire tweet!" : a look into cancel culture on Twitter in the case of Spotify and Joe Rogan
title_full "#CancelSpotify That's the entire tweet!" : a look into cancel culture on Twitter in the case of Spotify and Joe Rogan
title_fullStr "#CancelSpotify That's the entire tweet!" : a look into cancel culture on Twitter in the case of Spotify and Joe Rogan "#CancelSpotify That's the entire tweet!" : a look into cancel culture on Twitter in the case of Spotify and Joe Rogan
title_full_unstemmed "#CancelSpotify That's the entire tweet!" : a look into cancel culture on Twitter in the case of Spotify and Joe Rogan "#CancelSpotify That's the entire tweet!" : a look into cancel culture on Twitter in the case of Spotify and Joe Rogan
title_short "#CancelSpotify That's the entire tweet!"
title_sort cancelspotify that s the entire tweet a look into cancel culture on twitter in the case of spotify and joe rogan
title_sub a look into cancel culture on Twitter in the case of Spotify and Joe Rogan
title_txtP "#CancelSpotify That's the entire tweet!" : a look into cancel culture on Twitter in the case of Spotify and Joe Rogan
topic cancel culture Spotify Joe Rogan Viestinnän johtaminen Corporate Communication 2043 diskurssianalyysi sosiaalinen media Twitter viestintä julkinen keskustelu media discourse analysis social media communication public discussion
topic_facet 2043 Corporate Communication Joe Rogan Spotify Twitter Viestinnän johtaminen cancel culture communication discourse analysis diskurssianalyysi julkinen keskustelu media public discussion social media sosiaalinen media viestintä
url https://jyx.jyu.fi/handle/123456789/88375 http://www.urn.fi/URN:NBN:fi:jyu-202307124502
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