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online communities
brands
YouTube
value creation
Internet
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http://www.yso.fi/onto/yso/p23472
http://www.yso.fi/onto/yso/p23851
http://www.yso.fi/onto/yso/p21062
http://www.yso.fi/onto/yso/p21123
http://www.yso.fi/onto/yso/p20405
|
| author |
Tikkanen, Sami
|
| author2 |
Humanistis-yhteiskuntatieteellinen tiedekunta
Faculty of Humanities and Social Sciences
Kieli- ja viestintätieteiden laitos
Department of Language and Communication Studies
Jyväskylän yliopisto
University of Jyväskylä
Master's Degree Programme in Intercultural Management and Communication
3134
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Tikkanen, Sami
Humanistis-yhteiskuntatieteellinen tiedekunta
Faculty of Humanities and Social Sciences
Kieli- ja viestintätieteiden laitos
Department of Language and Communication Studies
Jyväskylän yliopisto
University of Jyväskylä
Master's Degree Programme in Intercultural Management and Communication
3134
Tikkanen, Sami
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Tikkanen, Sami
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Jyväskylän yliopisto
JYX-julkaisuarkisto
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Tikkanen, Sami
Value creation in online brand communities on Youtube
netnography
verkkoyhteisöt
sosiaalinen media
YouTube
arvonluonti
online communities
social media
value creation
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Intercultural Communication
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Value creation in online brand communities on Youtube
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Value creation in online brand communities on Youtube
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Value creation in online brand communities on Youtube
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netnography
verkkoyhteisöt
sosiaalinen media
YouTube
arvonluonti
online communities
social media
value creation
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arvonluonti
netnography
online communities
social media
sosiaalinen media
value creation
verkkoyhteisöt
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