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[{"key": "dc.contributor.advisor", "value": "M\u00e4ntym\u00e4ki, Helen", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "K\u00e4ki, Erin", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-07-05T04:59:00Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-07-05T04:59:00Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/88231", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 kandidaatintutkielma k\u00e4sittelee niit\u00e4 kommunikatiivisia keinoja, jotka ovat tunnistettavissa faniyhteis\u00f6 ARMY:n k\u00e4ytt\u00e4ess\u00e4 (#)BTSLoveMyself hashtagia. Hashtag on osa UNICEF:in ja etel\u00e4korealaisyhtye BTS:n yhteist\u00e4 LOVE MYSELF- kampanjaa, joka tukee nuoria ja pyrkii yhdist\u00e4m\u00e4\u00e4n heit\u00e4 yhteiseen keskusteluun ymp\u00e4ri maailmaa, levitt\u00e4en sanomaa itsens\u00e4 rakastamisen t\u00e4rkeydest\u00e4. \n\nTarkastelussa ovat faniyhteis\u00f6n yhteis\u00f6llisyyden rakentuminen, kielen keinot toteuttaa hashtagille asetettuja k\u00e4ytt\u00f6tavoitteita, sek\u00e4 kampanjan sanoman toteutuminen faniyhteis\u00f6n twiiteiss\u00e4. Tutkimus keskittyy LOVE MYSELF-Twitter tilin, sek\u00e4 faniyhteis\u00f6n twiitteihin tilill\u00e4. 66 twiitti\u00e4 valikoitui tarkempaan analyysiin. \n\nTutkimus sovelsi menetelmi\u00e4 aikaisempien tutkimusten valossa, yhdist\u00e4en diskurssintutkimusta ja SFL-teoriaa (Systemic Functional Linguistics), sek\u00e4 hy\u00f6dynt\u00e4en Michele Zappavignan (2011, 2015) ja Peter Wikstr\u00f6min (2014) tutkimuksia hashtagien k\u00e4yt\u00f6st\u00e4. Tutkimus totesi hashtagin k\u00e4yt\u00f6n korreloivan yhteis\u00f6llisyyden tunteen lis\u00e4\u00e4miseen faniyhteis\u00f6ss\u00e4, ja kykeni erittelem\u00e4\u00e4n keinoja, joilla t\u00e4m\u00e4 saavutettiin niin fanien itsens\u00e4 toimesta kuin LOVE MYSELF- tilin keinoista aktivoida k\u00e4ytt\u00e4ji\u00e4 hashtagin k\u00e4ytt\u00f6\u00f6n. Kommunikatiivisia keinoja tunnistetiin p\u00e4\u00e4osin yhteis\u00f6- mutta my\u00f6s yksil\u00f6tasolla, yhdist\u00e4en n\u00e4iden kohtaamisen eri konteksteissa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This bachelor's thesis focuses on the communicative functions that can be identified in the ARMY fan community\u2019s use of (#)BTSLoveMyself. The hashtag is part of the LOVE MYSELF-campaign by UNICEF and BTS, which supports young people around the world while speaking for the importance of loving oneself.\n\nThe main focus is on the way the fan community builds a sense of belonging to the community, ways in which language performs through the hashtag, and in how the campaign's message is present and spread in the fan community\u2019s tweets while the hashtag is present. The LOVE MYSELF- official Twitter account was the main focus for data, as 66 tweets both by the account and fans were chosen for further analysis.\n\nThe study applied methods in the light of previous studies, such as discourse analysis and SFL-theory (Systemic Functional Linguistics), as well as studies on hashtags by Michele Zappavigna (2011, 2015) and Peter Wikstr\u00f6m (2014). The study revealed hashtag use to correlate with the built sense of community to increase within the fan community, and was able to specify functions that correspond to it, both in the fan community and in the LOVE MYSELF-account, particularly its ways to engage users to use the hashtag. Communicative functions could be identified mostly related to community use, but also to an individual level, linking the two in different contexts in the analysis of tweets.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2023-07-05T04:59:00Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-07-05T04:59:00Z (GMT). No. of bitstreams: 0\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "20", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Communicative functions of #BTSLoveMyself on Twitter", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202307054370", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "301", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Twitter", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "englannin kieli", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkoyhteis\u00f6t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "fanius", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "aihetunnisteet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kielitiede", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkokeskustelu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vuorovaikutus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Twitter", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "social media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "English language", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "online communities", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "communication", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "fandom", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "hashtags", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "linguistics", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "online discussion", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "interaction", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", 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