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[{"key": "dc.contributor.advisor", "value": "Riekkinen, Janne", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kosola, Ville", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-06-30T05:25:48Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-06-30T05:25:48Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/88139", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielmassa k\u00e4sitell\u00e4\u00e4n teko\u00e4lyn mahdollisuuksia ja rajoitteita kohdennetun mainonnan n\u00e4k\u00f6kulmasta. Teko\u00e4ly on viimeiset vuodet ollut yksi suurimmista puheenaiheista teknologia-alalla. Teko\u00e4ly on kehittynyt paljon muun muassa tietokoneiden kehittymisen seurauksena, ja sit\u00e4 k\u00e4ytet\u00e4\u00e4n enemm\u00e4n ja enemm\u00e4n erilaisissa liiketoimintaan liittyviss\u00e4 teht\u00e4viss\u00e4, kuten markkinoinnissa ja mainonnassa. Tutkielman tarkoituksena oli selvitt\u00e4\u00e4, mill\u00e4 tavoilla teko\u00e4ly\u00e4 hy\u00f6dynnet\u00e4\u00e4n kohdennetussa mainonnassa, ja mitk\u00e4 asiat rajoittavat sen hy\u00f6dynt\u00e4mist\u00e4 siin\u00e4. Tutkimuksen yhteenvedossa tehtiin johtop\u00e4\u00e4t\u00f6ksi\u00e4 tutkimusten tulosten perusteella ja ehdotettiin mahdollisia jatkotutkimusaiheita. Tutkielma pyrki vastaamaan kysymyksiin: \u201dMit\u00e4 mahdollisuuksia teko\u00e4ly tarjoaa kohdennetussa mainonnassa?\u201d ja \u201dMit\u00e4 rajoittavia tekij\u00f6it\u00e4 on teko\u00e4lyn k\u00e4yt\u00f6ss\u00e4 kohdennetussa mainonnassa?\u201d Tutkielma on toteutettu kirjallisuuskatsauksena. Tutkielmaa tehdess\u00e4 on hy\u00f6dynnetty aiheeseen liittyvi\u00e4 kirjoja, artikkeleita ja muuta kirjallisuutta. Tutkimuksessa k\u00e4vi ilmi, ett\u00e4 teko\u00e4lyn k\u00e4ytt\u00f6 luo uusia mahdollisuuksia kohdennetun mainonnan tehostamisessa, mutta teko\u00e4lyn k\u00e4ytt\u00f6 sis\u00e4lt\u00e4\u00e4 my\u00f6s rajoittavia tekij\u00f6it\u00e4 varsinkin tietoturvaan ja eettisyyteen liittyen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The study discusses the possibilities and limitations of artificial intelligence in targeted advertising. In recent years, artificial intelligence has been one of the biggest topics of discussion in the technology sector. Artificial intelligence has evolved significantly, partly due to the development of computers, and is increasingly being used in various business-related tasks, such as marketing and advertising. The purpose of the study was to find out how artificial intelligence is utilized in targeted advertising, and what factors limit its exploitation in this context. In the summary of the study, conclusions were drawn based on the research findings, and possible future research topics were suggested. The \nstudy sought to answer the questions: \"What opportunities does artificial intelligence offer in targeted advertising?\" and \"What are the limiting factors in the use of artificial intelligence in advertising?\" The study was conducted as a liter ature review. Books, articles, and other literature related to the subject were used in the research. The study revealed that the use of artificial intelligence creates new opportunities in targeted advertising, but it also includes limiting factors, especially related to data security and ethics.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2023-06-30T05:25:48Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-06-30T05:25:48Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "27", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "kohdennettu mainonta", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Teko\u00e4lyn mahdollisuudet ja rajoitukset kohdennetussa mainonnassa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202306304285", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "teko\u00e4ly", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mainonta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "koneoppiminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "t\u00e4sm\u00e4markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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