Conscientious corporate branding via B2B influencer marketing

Conscientious corporate branding via B2B influencer marketing

Bibliographic Details
Main Author: Jokilehto, Mirva
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2023
Subjects:
coscientous corporate branding
vastuullisuus
markkinointiviestintä
markkinointi
yritysmarkkinointi
vaikuttajamarkkinointi
yhteiskuntavastuu
yritysstrategiat
responsibility (properties)
marketing communication
marketing
business-to-business marketing
influencer marketing
societal responsibility
corporate strategies
Online Access: https://jyx.jyu.fi/handle/123456789/88132
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author Jokilehto, Mirva
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Jokilehto, Mirva Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Jokilehto, Mirva
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spellingShingle Jokilehto, Mirva Conscientious corporate branding via B2B influencer marketing coscientous corporate branding vastuullisuus markkinointiviestintä markkinointi yritysmarkkinointi vaikuttajamarkkinointi yhteiskuntavastuu yritysstrategiat responsibility (properties) marketing communication marketing business-to-business marketing influencer marketing societal responsibility corporate strategies
subject_txtF Markkinointi
thumbnail https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_88132&index=0&size=large
title Conscientious corporate branding via B2B influencer marketing
title_full Conscientious corporate branding via B2B influencer marketing
title_fullStr Conscientious corporate branding via B2B influencer marketing Conscientious corporate branding via B2B influencer marketing
title_full_unstemmed Conscientious corporate branding via B2B influencer marketing Conscientious corporate branding via B2B influencer marketing
title_short Conscientious corporate branding via B2B influencer marketing
title_sort conscientious corporate branding via b2b influencer marketing
title_txtP Conscientious corporate branding via B2B influencer marketing
topic coscientous corporate branding vastuullisuus markkinointiviestintä markkinointi yritysmarkkinointi vaikuttajamarkkinointi yhteiskuntavastuu yritysstrategiat responsibility (properties) marketing communication marketing business-to-business marketing influencer marketing societal responsibility corporate strategies
topic_facet business-to-business marketing corporate strategies coscientous corporate branding influencer marketing marketing marketing communication markkinointi markkinointiviestintä responsibility (properties) societal responsibility vaikuttajamarkkinointi vastuullisuus yhteiskuntavastuu yritysmarkkinointi yritysstrategiat
url https://jyx.jyu.fi/handle/123456789/88132 http://www.urn.fi/URN:NBN:fi:jyu-202306294262
work_keys_str_mv AT jokilehtomirva conscientiouscorporatebrandingviab2binfluencermarketing

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