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[{"key": "dc.contributor.advisor", "value": "Riekkinen, Janne", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "M\u00e4kel\u00e4, Eija", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-06-29T09:29:55Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-06-29T09:29:55Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/88126", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "K\u00e4sity\u00f6harrastajat ovat ottaneet sosiaalisen median ja verkkosivustot aktiiviseen k\u00e4ytt\u00f6\u00f6ns\u00e4 oman harrastuksensa tueksi. Korona-aika j\u00e4tti j\u00e4lkens\u00e4 perinteisten messujen ja tapahtumien j\u00e4rjest\u00e4miseen, jotka olivat aiemmin toimineet p\u00e4\u00e4s\u00e4\u00e4nt\u00f6isesti k\u00e4sity\u00f6harrastajien myyntipaikkoina. T\u00e4m\u00e4n vuoksi k\u00e4sity\u00f6harrastajien on t\u00e4ytynyt omaksua uudenlaisia tapoja myyd\u00e4 k\u00e4sit\u00f6it\u00e4\u00e4n. T\u00e4ss\u00e4 tutkielmassa kartoitetaan vertaisverkkokaupan omaksumiseen vaikuttavia tekij\u00f6it\u00e4 sek\u00e4 sit\u00e4, miten yhteis\u00f6llisyys koetaan k\u00e4sity\u00f6harrastajien keskuudessa virtuaalisessa kontekstissa. Pro gradu -tutkielman empiirist\u00e4 osuutta varten m\u00e4\u00e4riteltiin kirjallisuuskatsauksen avulla aihepiiriin liittyv\u00e4t k\u00e4sitteet tutkielmaa varten: k\u00e4sity\u00f6 ja k\u00e4sity\u00f6harrastaja, teknologian omaksuminen, vertaisverkkokauppa sek\u00e4 virtuaalinen yhteis\u00f6llisyys. Tutkielman teoreettisen viitekehyksen taustalla vaikuttaa verkkosivustojen omaksumisen malli WAM. Kyseisess\u00e4 mallissa t\u00e4rkeimpi\u00e4 selitt\u00e4vi\u00e4 tekij\u00f6it\u00e4 ovat koettu helppok\u00e4ytt\u00f6isyys ja hy\u00f6dyllisyys, jotka vaikuttavat k\u00e4ytt\u00e4j\u00e4n asenteeseen sivustoa kohtaan ja sit\u00e4 kautta k\u00e4ytt\u00e4j\u00e4n k\u00e4ytt\u00f6aikomuksiin. Tutkielma toteutettiin kvantitatiivisella menetelm\u00e4ll\u00e4 ja aineisto ker\u00e4ttiin s\u00e4hk\u00f6isell\u00e4 kyselylomakkeella huhtikuussa 2023. Verkkokyselyn avulla vastauksia saatiin yhteens\u00e4 427 kappaletta. Muuttujien suhdetta aikomukseen k\u00e4ytt\u00e4\u00e4 vertaisverkkokauppaa tutkittiin logistisella regressioanalyysilla. Empiirisen tutkielman tuloksena todettiin, ett\u00e4 k\u00e4sity\u00f6harrastajien kohdalla koetulla hy\u00f6dyllisyydell\u00e4 ja asenteella on merkitt\u00e4v\u00e4 vaikutus aikomukseen k\u00e4ytt\u00e4\u00e4 vertaisverkkokauppaa omien k\u00e4sit\u00f6iden myynniss\u00e4. Virtuaalisen yhteis\u00f6llisyyden omaksumista osana k\u00e4sity\u00f6harrastusta k\u00e4ytiin l\u00e4pi tutkimusaineiston datan kuvailun avulla, sill\u00e4 ker\u00e4tty data ei tukenut valittua tutkimusmenetelm\u00e4\u00e4. Tutkimusaineiston pohjalta todettiin, ett\u00e4 k\u00e4sity\u00f6harrastajat suhtautuvat positiivisesti virtuaaliseen yhteis\u00f6llisyyteen ja ett\u00e4 i\u00e4ll\u00e4 on merkitt\u00e4v\u00e4\u00e4 vaikutusta siihen, miten k\u00e4sity\u00f6harrastajat kokevat virtuaalisen yhteis\u00f6llisyyden vuorovaikutteisena toimintana.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Craft makers have actively used social media and websites to support their own hobby. After Covid-19 the traditional fairs and events, where craft makers used to sell their products, are not the same anymore. This is why craft makers have had to adopt new ways to sell their products. The aim for this master\u2019s thesis was to identify which factors have an influence on the adoption of peer-to-peer e-commerce, and how sense of virtual community is experienced along craft makers. Concepts handicraft, craft maker, technology acceptance, peer-to-peer e-commerce and sense of virtual community were defined for the empirical research part of the master\u2019s thesis. WAM, website acceptance model, was selected to be used as the base of the theoretical framework in this research. The most important explanatory factors in this model were perceived ease of use and perceived usefulness which affect the attitude towards the website and thereby to the user\u2019s future intentions to visit the website. The thesis was carried out using a quantitative approach, and the data was collected with electronical survey in April 2023. A total of 427 responses were received using the online survey. The effect of the variables and the intention to use a peer-to-peer e-commerce were analyzed using logistic regression analysis. As the result of the empirical research, it was stated that the perceived usefulness, and attitude of craft makers had a significant positive influence on the intention to use a peer-to-peer e-commerce to sell their own products. The sense of virtual community adoption as part of the craft hobby was reviewed by describing the data of the research material because unfortunately the collected data didn\u2019t support the chosen research method. Based on the research data, it was concluded that the craft makers have a positive attitude towards the sense of virtual community and that age had a significant affect on how craft makers experience virtual community as an interactive activity.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2023-06-29T09:29:55Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-06-29T09:29:55Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "66", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "k\u00e4sity\u00f6harrastaja", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "teknologian omaksuminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "virtuaalinen yhteis\u00f6llisyys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "vertaisverkkokauppa", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Vertaisverkkokaupan omaksuminen k\u00e4sity\u00f6harrastajien keskuudessa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202306294233", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "harrastukset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yhteis\u00f6llisyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Internet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "omaksuminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4sity\u00f6t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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