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[{"key": "dc.contributor.advisor", "value": "Gr\u00e9nman, Miia", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Patama, Sofia", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-06-29T06:58:45Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-06-29T06:58:45Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/88120", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkielman tarkoituksena on tarkastella Z-sukupolven ymp\u00e4rist\u00f6yst\u00e4v\u00e4llist\u00e4 kuluttamista ja sen ajureita ja esteit\u00e4 verkkokaupassa. Ajurien ja esteiden avulla tutkielma pyrkii l\u00f6yt\u00e4m\u00e4\u00e4n keinoja kuroa umpeen kuilua kuluttajan ymp\u00e4rist\u00f6yst\u00e4v\u00e4llisen asenteen tai aikomuksen ja ymp\u00e4rist\u00f6yst\u00e4v\u00e4llisen kuluttamisen v\u00e4lill\u00e4. T\u00e4m\u00e4 asenteen ja k\u00e4ytt\u00e4ytymisen ristiriita tunnetaan globaalisti kuiluilmi\u00f6n\u00e4 (engl. green gap). \n\nTutkielma pyrkii kasvattamaan tiet\u00e4myst\u00e4 kuluttamisessa tapahtuvasta transformaatiosta sek\u00e4 ymp\u00e4rist\u00f6yst\u00e4v\u00e4llisyystrendin ett\u00e4 digitalisaation n\u00e4k\u00f6kulmista. N\u00e4m\u00e4 eritt\u00e4in ajankohtaiset teemat tekev\u00e4t tutkimuksesta mielenkiintoisen. Tutkielman kohdejoukko on rajattu ymp\u00e4rist\u00f6tietoisuudestaan tunnettuun diginatiiviin Z-sukupolveen, jonka rooli tulevaisuuden kest\u00e4vien kulutustottumuksien suunnann\u00e4ytt\u00e4j\u00e4n\u00e4 on merkitt\u00e4v\u00e4, sill\u00e4 he edustavat l\u00e4hitulevaisuudessa suurinta osaa ty\u00f6ik\u00e4isist\u00e4 kuluttajista. Tutkimus toteutettiin laadullisesti, ja aineisto koostui viidest\u00e4 kolmen tai nelj\u00e4n hengen fokusryhm\u00e4haastattelusta. Tutkimusjoukko rajattiin henkil\u00f6ihin, jotka olivat ostaneet verkosta ainakin kerran viimeisen kuuden kuukauden aikana.\n\nTutkimus osoitti, ett\u00e4 vaikka ymp\u00e4rist\u00f6yst\u00e4v\u00e4llisyys on t\u00e4rke\u00e4 arvo Z-sukupolvelle, mutta erilaisten konteksti- ja tilannetekij\u00f6iden takia se ei aina johda ymp\u00e4rist\u00f6yst\u00e4v\u00e4lliseen kuluttamiseen. Tulosten mukaan merkitt\u00e4vimm\u00e4t ajurit ja esteet verkkokaupassa voidaan jakaa seuraaviin kategorioihin: hinta ja saatavuus, tuotteen ominaisuudet ja laatu, l\u00e4pin\u00e4kyv\u00e4 viestint\u00e4 ja vastuullisuusv\u00e4itteet, vaaditut resurssit sek\u00e4 ymp\u00e4rist\u00f6yst\u00e4v\u00e4llisyytt\u00e4 tukevat palvelut.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2023-06-29T06:58:45Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-06-29T06:58:45Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "80", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "ymp\u00e4rist\u00f6yst\u00e4v\u00e4llinen kuluttaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "verkkokauppakuluttaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "green gap", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "transformatiivinen kuluttajatutkimus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Sanoista teoiksi : Z-sukupolven ymp\u00e4rist\u00f6yst\u00e4v\u00e4llisen kuluttamisen ajurit ja esteet verkkokaupassa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202306294225", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "business", "language": "", "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "2000", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "student", "language": "", "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kulutus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajatutkimus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "z-sukupolvi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajak\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkokauppa", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ymp\u00e4rist\u00f6tietoisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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