The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam

The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam

Bibliographic Details
Main Author: Pham, Phuong Anh
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2023
Subjects:
e-commerce
micro-influencers
sosiaalinen media
markkinointi
brändäys
autenttisuus
markkinointiviestintä
somevaikuttajat
vaikuttajamarkkinointi
digitaalinen markkinointi
social media
marketing
branding
authenticity
marketing communication
social media influencers
influencer marketing
digital marketing
Online Access: https://jyx.jyu.fi/handle/123456789/88086
_version_ 1799744529980456960
annif_keywords_txtF_mv social media Vietnam media content production authenticity
annif_uris_txtF_mv http://www.yso.fi/onto/yso/p20774 http://www.yso.fi/onto/yso/p104988 http://www.yso.fi/onto/yso/p2445 http://www.yso.fi/onto/yso/p15070 http://www.yso.fi/onto/yso/p11872
author Pham, Phuong Anh
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Pham, Phuong Anh Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Pham, Phuong Anh
author_sort Pham, Phuong Anh
building Jyväskylän yliopisto JYX-julkaisuarkisto
datasource_str_mv jyx
department_txtF Taloustieteet
faculty_txtF Kauppakorkeakoulu
first_indexed 2023-06-27T20:00:35Z
format Pro gradu
format_ext_str_mv Opinnäyte Maisterivaiheen työ
free_online_boolean 1
fullrecord <?xml version="1.0"?> <qualifieddc schemaLocation="http://purl.org/dc/terms/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dcterms.xsd http://purl.org/dc/elements/1.1/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dc.xsd"><title>The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam</title><creator>Pham, Phuong Anh</creator><contributor type="tiedekunta" lang="fi">Kauppakorkeakoulu</contributor><contributor type="tiedekunta" lang="en">School of Business and Economics</contributor><contributor type="laitos" lang="fi">Taloustieteet</contributor><contributor type="laitos" lang="en">Business and Economics</contributor><contributor type="yliopisto" lang="fi">Jyv&#xE4;skyl&#xE4;n yliopisto</contributor><contributor type="yliopisto" lang="en">University of Jyv&#xE4;skyl&#xE4;</contributor><contributor type="oppiaine" lang="fi">Markkinointi</contributor><contributor type="oppiaine" lang="en">Marketing</contributor><contributor type="oppiainekoodi">20423</contributor><subject type="other">e-commerce</subject><subject type="other">micro-influencers</subject><subject type="yso">sosiaalinen media</subject><subject type="yso">markkinointi</subject><subject type="yso">br&#xE4;nd&#xE4;ys</subject><subject type="yso">autenttisuus</subject><subject type="yso">markkinointiviestint&#xE4;</subject><subject type="yso">somevaikuttajat</subject><subject type="yso">vaikuttajamarkkinointi</subject><subject type="yso">digitaalinen markkinointi</subject><subject type="yso">social media</subject><subject type="yso">marketing</subject><subject type="yso">branding</subject><subject type="yso">authenticity</subject><subject type="yso">marketing communication</subject><subject type="yso">social media influencers</subject><subject type="yso">influencer marketing</subject><subject type="yso">digital marketing</subject><available>2023-06-27T09:09:03Z</available><issued>2023</issued><type lang="en">Master&#x2019;s thesis</type><type lang="fi">Pro gradu -tutkielma</type><identifier type="uri">https://jyx.jyu.fi/handle/123456789/88086</identifier><identifier type="urn">URN:NBN:fi:jyu-202306274149</identifier><language type="iso">en</language><rights>In Copyright</rights><rights type="copyright">&#xA9; The Author(s)</rights><rights type="accesslevel">openAccess</rights><rights type="url">https://rightsstatements.org/page/InC/1.0/</rights><permaddress type="urn">http://www.urn.fi/URN:NBN:fi:jyu-202306274149</permaddress><file bundle="ORIGINAL" href="https://jyx.jyu.fi/bitstream/123456789/88086/1/URN%3aNBN%3afi%3ajyu-202306274149.pdf" name="URN:NBN:fi:jyu-202306274149.pdf" type="application/pdf" length="1234446" sequence="1"/><recordID>123456789_88086</recordID></qualifieddc>
id jyx.123456789_88086
language eng
last_indexed 2024-05-13T20:04:04Z
main_date 2023-01-01T00:00:00Z
main_date_str 2023
online_boolean 1
online_urls_str_mv {"url":"https:\/\/jyx.jyu.fi\/bitstream\/123456789\/88086\/1\/URN%3aNBN%3afi%3ajyu-202306274149.pdf","text":"URN:NBN:fi:jyu-202306274149.pdf","source":"jyx","mediaType":"application\/pdf"}
oppiainekoodi_txtF 20423
publication_first_indexed 2023-06-27T20:00:35Z
publishDate 2023
record_format qdc
source_str_mv jyx
spellingShingle Pham, Phuong Anh The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam e-commerce micro-influencers sosiaalinen media markkinointi brändäys autenttisuus markkinointiviestintä somevaikuttajat vaikuttajamarkkinointi digitaalinen markkinointi social media marketing branding authenticity marketing communication social media influencers influencer marketing digital marketing
subject_txtF Markkinointi
thumbnail https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_88086&index=0&size=large
title The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam
title_full The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam
title_fullStr The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam
title_full_unstemmed The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam
title_short The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam
title_sort authenticity of micro influencers producing paid content for social media in viet nam
title_txtP The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam
topic e-commerce micro-influencers sosiaalinen media markkinointi brändäys autenttisuus markkinointiviestintä somevaikuttajat vaikuttajamarkkinointi digitaalinen markkinointi social media marketing branding authenticity marketing communication social media influencers influencer marketing digital marketing
topic_facet autenttisuus authenticity branding brändäys digitaalinen markkinointi digital marketing e-commerce influencer marketing marketing marketing communication markkinointi markkinointiviestintä micro-influencers social media social media influencers somevaikuttajat sosiaalinen media vaikuttajamarkkinointi
url https://jyx.jyu.fi/handle/123456789/88086 http://www.urn.fi/URN:NBN:fi:jyu-202306274149
work_keys_str_mv AT phamphuonganh authenticityofmicroinfluencersproducingpaidcontentforsocialmediainvietnam AT phamphuonganh theauthenticityofmicroinfluencersproducingpaidcontentforsocialmediainvietnam

Similar Items