The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam

Bibliographic Details
Main Author:	Pham, Phuong Anh
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format:	Master's thesis
Language:	eng
Published:	2023
Subjects:	e-commerce micro-influencers sosiaalinen media markkinointi brändäys autenttisuus markkinointiviestintä somevaikuttajat vaikuttajamarkkinointi digitaalinen markkinointi social media marketing branding authenticity marketing communication social media influencers influencer marketing digital marketing
Online Access:	https://jyx.jyu.fi/handle/123456789/88086

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