Corporate activism among impact startups is in good health

Corporate activism among impact startups is in good health

As younger generations enter the workforce one significant impact they are having is in the growth of corporate activism. Indeed, the corporate activist space has made headlines in recent years for both positive and often spectacularly negative reasons. Companies such as Patagonia have been actively...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: O'Sullivan, James
Muut tekijät: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2023
Aiheet:
corporate social responsibility
corporate activism
corporate advocacy
Viestinnän johtaminen
Corporate Communication
2043
sosiaalinen media
yhteiskuntavastuu
aktivismi
viestintä
brändit
viestintästrategiat
maine
yhteisöviestintä
social media
societal responsibility
activism
communication
brands
communication strategies
reputation
organisational communication and public relations
Linkit: https://jyx.jyu.fi/handle/123456789/88027

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