Sport sponsorship value co-creation

Sport sponsorship value co-creation

Bibliographic Details
Main Author: Hirvonen, Susanne
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2023
Subjects:
value co-creation
value co-destruction
sponsorointi
arvonluonti
markkinointi
urheilu
markkinointitutkimus
sponsorship
value creation
marketing
sports
marketing research
Online Access: https://jyx.jyu.fi/handle/123456789/87855
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author Hirvonen, Susanne
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Hirvonen, Susanne Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Hirvonen, Susanne
author_sort Hirvonen, Susanne
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spellingShingle Hirvonen, Susanne Sport sponsorship value co-creation value co-creation value co-destruction sponsorointi arvonluonti markkinointi urheilu markkinointitutkimus sponsorship value creation marketing sports marketing research
subject_txtF Markkinointi
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title Sport sponsorship value co-creation
title_full Sport sponsorship value co-creation
title_fullStr Sport sponsorship value co-creation Sport sponsorship value co-creation
title_full_unstemmed Sport sponsorship value co-creation Sport sponsorship value co-creation
title_short Sport sponsorship value co-creation
title_sort sport sponsorship value co creation
title_txtP Sport sponsorship value co-creation
topic value co-creation value co-destruction sponsorointi arvonluonti markkinointi urheilu markkinointitutkimus sponsorship value creation marketing sports marketing research
topic_facet arvonluonti marketing marketing research markkinointi markkinointitutkimus sponsorointi sponsorship sports urheilu value co-creation value co-destruction value creation
url https://jyx.jyu.fi/handle/123456789/87855 http://www.urn.fi/URN:NBN:fi:jyu-202306163910
work_keys_str_mv AT hirvonensusanne sportsponsorshipvaluecocreation

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