The unforeseen future by strategy gurus the interplay between sense making, sense giving, and the role of language

Strategy gurus play a crucial role in the field of strategy due to their knowledge and contributions to the development and execution of strategy. In the preceding decades, debates have been sparked on guru identities, particularly in terms of interpreting un-foreseeable future events. Gurus demonst...

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Main Author: Dias, Chamudi
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2023
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/87807
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author Dias, Chamudi
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_facet Dias, Chamudi Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Dias, Chamudi Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
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description Strategy gurus play a crucial role in the field of strategy due to their knowledge and contributions to the development and execution of strategy. In the preceding decades, debates have been sparked on guru identities, particularly in terms of interpreting un-foreseeable future events. Gurus demonstrate their prognostic abilities, through the use of narratives and an emphasis on numerous phenomena and concepts, compared to novices. In contrast, sense-making research is currently conducted in all disciplines, particularly to comprehend how human thoughts, behaviors, and actions operate and interact with one another. However, research in the field of sense-making and guru event predictions is viewed as a potential future area of study, particularly in terms of the role that communication and language play in the process. This research is conducted to determine how strategy gurus make sense of future events and how they maintain control of the process when their predictions are inaccu-rate. The study will employ a grounded theory research approach, particularly the Gi-oia method, to determine how gurus interpret events. The study will concentrate on four strategy gurus who participated in the process of predicting the Ukraine-Russia war of 24 February 2022. The study will concentrate on post-analysis narratives until April 9, 2023, in order to better comprehend the process of how gurus ensure control over inaccurate predictions. The empirical findings identify eight sense-making and sense-giving strategies. The gurus foresee the future using prospective, retrospective, and strategic sense-making while providing meaning through identity, metaphorical framing, cognition, semiotic interpretation, and pragmatism-heuristics. Finally, a conceptual framework will be developed to illustrate the interaction between sense-making and sense-giving. It will also be discussed in the study how the power of gurus, particularly the discursive and authoritative power of their guru status, can moderate the process.
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spellingShingle Dias, Chamudi The unforeseen future by strategy gurus : the interplay between sense making, sense giving, and the role of language sense-making sense-giving guru narratives Yrittäjyys Entrepreneurship 20422 viestintä kieli ja kielet strategiat gurut kokemukset communication languages strategies gurus experiences (knowledge)
title The unforeseen future by strategy gurus : the interplay between sense making, sense giving, and the role of language
title_full The unforeseen future by strategy gurus : the interplay between sense making, sense giving, and the role of language
title_fullStr The unforeseen future by strategy gurus : the interplay between sense making, sense giving, and the role of language The unforeseen future by strategy gurus : the interplay between sense making, sense giving, and the role of language
title_full_unstemmed The unforeseen future by strategy gurus : the interplay between sense making, sense giving, and the role of language The unforeseen future by strategy gurus : the interplay between sense making, sense giving, and the role of language
title_short The unforeseen future by strategy gurus
title_sort unforeseen future by strategy gurus the interplay between sense making sense giving and the role of language
title_sub the interplay between sense making, sense giving, and the role of language
title_txtP The unforeseen future by strategy gurus : the interplay between sense making, sense giving, and the role of language
topic sense-making sense-giving guru narratives Yrittäjyys Entrepreneurship 20422 viestintä kieli ja kielet strategiat gurut kokemukset communication languages strategies gurus experiences (knowledge)
topic_facet 20422 Entrepreneurship Yrittäjyys communication experiences (knowledge) guru narratives gurus gurut kieli ja kielet kokemukset languages sense-giving sense-making strategiat strategies viestintä
url https://jyx.jyu.fi/handle/123456789/87807 http://www.urn.fi/URN:NBN:fi:jyu-202306153865
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