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[{"key": "dc.contributor.advisor", "value": "Salonen, Anna", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Saariaho, Kaisla", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-06-14T10:07:31Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-06-14T10:07:31Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/87759", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 pro-gradussa tarkastellaan asiakaskokemuksen muodostumista p\u00e4ivitt\u00e4istavaran verkkokaupassa. Tutkimuksen tarkoituksena on selvitt\u00e4\u00e4, mitk\u00e4 tekij\u00e4t vaikuttavat kokemuksen muodostumiseen. Lis\u00e4ksi tarkastellaan, millaisia merkityksi\u00e4 kuluttajat antavat positiiviselle ja onnistuneelle p\u00e4ivitt\u00e4istavaran verkkokaupan asiakaskokemukselle Suomessa.\nP\u00e4ivitt\u00e4istavaran verkkokauppa on kasvanut tasaisesti viime vuosina, mutta aiheeseen liittyv\u00e4 tutkimus etenkin kuluttajak\u00e4ytt\u00e4ytymisest\u00e4 on melko v\u00e4h\u00e4ist\u00e4. Asiakaskokemus on k\u00e4sitteen\u00e4 noussut esiin ja kohdannut kiinnostusta sek\u00e4 tutkijoilta ett\u00e4 yrityksilt\u00e4. Etenkin yritykset ovat kiinnostuneet asiakaskokemuksien johtamisesta, sill\u00e4 onnistuneena niiden avulla voidaan saavuttaa asiakastyytyv\u00e4isyytt\u00e4 sek\u00e4 kilpailuetua. \nTutkimus toteutettiin laadullisena tutkimuksena, koska tarkoituksena oli selvitt\u00e4\u00e4, mit\u00e4 merkityksi\u00e4 kuluttajat antavat asiakaskokemukselle. Haastatteluihin vastasivat henkil\u00f6t, joilla oli useita kokemuksia p\u00e4ivitt\u00e4istavaran verkkokaupasta tilaamisesta. Tulosten perusteella merkitt\u00e4vimmin asiakaskokemukseen vaikuttivat yrityksen verkkosivujen laatu ja se, ett\u00e4 kokemus vastaa sille asetettuja odotuksia. Asiakaskokemus on tulosten mukaan subjektiivinen ja yksil\u00f6llinen. P\u00e4ivitt\u00e4istavaran verkkokaupan asiakaskokemukseen vaikutti tulosten mukaan positiivisesti my\u00f6s personointi ja asiakkaan kohtaaminen yksil\u00f6n\u00e4. Tutkimuksen tuloksia voivat hy\u00f6dynt\u00e4\u00e4 my\u00f6s Suomessa toimivat p\u00e4ivitt\u00e4istavarakaupan yritykset.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2023-06-14T10:07:31Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-06-14T10:07:31Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "62", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "P\u00e4ivitt\u00e4istavaran verkkokaupan asiakaskokemus Suomessa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202306143824", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakaskokemus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkokauppa", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "p\u00e4ivitt\u00e4istavarat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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