Creating data-driven culture in a Finnish B2B software company's marketing department
Generating insights and actions out of data has become one of the most important jobs for marketing departments. While companies are struggling with finding the right data to gather, some of the main problems to become a data-drive-driven company are cultural. The goal for this study is to underst...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/87747 |