Creating data-driven culture in a Finnish B2B software company's marketing department

Bibliographic Details
Main Author: Nummela, Pinja
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2023
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/87747
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author Nummela, Pinja
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
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spellingShingle Nummela, Pinja Creating data-driven culture in a Finnish B2B software company's marketing department markkinointi kulttuuri data organisaatiokulttuuri marketing culture organisational culture
subject_txtF Markkinointi
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title Creating data-driven culture in a Finnish B2B software company's marketing department
title_full Creating data-driven culture in a Finnish B2B software company's marketing department
title_fullStr Creating data-driven culture in a Finnish B2B software company's marketing department Creating data-driven culture in a Finnish B2B software company's marketing department
title_full_unstemmed Creating data-driven culture in a Finnish B2B software company's marketing department Creating data-driven culture in a Finnish B2B software company's marketing department
title_short Creating data-driven culture in a Finnish B2B software company's marketing department
title_sort creating data driven culture in a finnish b2b software company s marketing department
title_txtP Creating data-driven culture in a Finnish B2B software company's marketing department
topic markkinointi kulttuuri data organisaatiokulttuuri marketing culture organisational culture
topic_facet culture data kulttuuri marketing markkinointi organisaatiokulttuuri organisational culture
url https://jyx.jyu.fi/handle/123456789/87747 http://www.urn.fi/URN:NBN:fi:jyu-202306143815
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